AMC — Surviving the Badlands
An interactive miniseries designed exclusively for Instagram Stories turned passive viewing into active choice. Using non-linear storytelling, fans tapped to guide characters through branching paths—deciding whether to run, fight, form alliances, or betray—unlocking multiple outcomes through repeat play.
Production oversight guided interactive execution, transforming Instagram Stories into a branching narrative experience.
• 96% of viewers watched each Instagram Story from beginning to end
