I lead from the middle—protecting the idea, aligning teams, and making sure the vision survives the journey.
Good ideas don't fail loudly. They unravel through misalignment, unclear ownership, and compromised execution. I step in before that happens.
I define how work gets made. I clarify ownership, align responsibility, and build the structure that allows teams to deliver at their highest level across national campaigns, scalable content systems, and complex in-house environments.
My focus is not campaign delivery alone. It is capability. I design systems, workflows, and vendor partnerships that make quality repeatable and allow brands to grow without losing discipline.
Having worked inside agencies, brands, production companies, and advisory environments, I understand where priorities collide. I know how creative, marketing, procurement, and vendors define risk, and I align them before that friction weakens the work.
I have partnered with CMOs, ECDs, and procurement leaders on campaigns for New Balance, PepsiCo, Motorola, Walmart, and the United Nations. The work has been recognized by Cannes Lions, D&AD, One Show, and LIA.
As a Lew Wasserman Fellow at NYU, I studied film and later worked in development at Universal Studios before directing live television and event broadcasts. Those environments shaped how I lead today: decisive under pressure, calm in complexity, and grounded in the audience.
I'm drawn to bold, integrated ideas and to emerging technology used intentionally when it strengthens the work rather than distracts from it.
