I like to create things. I like to problem-solve.
My job is to protect the idea and always find a way.
With over 15 years of experience in production, I specialize in creating compelling, results-driven stories that resonate with audiences and elevate brands. Whether it's film, live television, digital content, or experiential activations, I’ve had the privilege of working across diverse platforms to help brands build their identity and achieve their goals.
Throughout my career, I've partnered with leading agencies like VML, Story Worldwide, Tribal, and FCB to bring innovative concepts to life, from broadcast commercials to digital campaigns. I thrive on guiding teams through the complexities of production, providing the strategic oversight and operational infrastructure needed to execute large-scale, multi-channel projects on time and within budget.
I’ve had the opportunity to work with major brands, including Hershey, PepsiCo, Frito-Lay, and Walmart, helping them craft creative strategies, offer production insights, and mitigate risks to ensure project success. My expertise lies in translating complex concepts into clear, actionable plans that deliver tangible results.
As a leader, I’m passionate about empowering teams to grow and succeed. I break down complex ideas into manageable steps, provide hands-on guidance, and foster a collaborative environment where creativity thrives. Whether overseeing large-scale productions or working with smaller teams, my focus is always on delivering high-quality work while nurturing a culture of confidence, creativity, and shared success.
I began my journey at NYU, where I received the prestigious Lew Wasserman Fellowship and honed my passion for storytelling. Early in my career, I worked in development and music video production at Universal Studios and later directed live broadcasts at Cablevision in New York. These experiences taught me to navigate tight budgets, make swift decisions, and manage every aspect of production—a foundation that continues to shape my approach today.
Now, I’m excited to continue pushing the boundaries of storytelling and production, collaborating with brands that embrace new technologies and innovative strategies to connect with their audiences in meaningful ways.