I like to create things. I like to problem-solve.
My job is to protect the idea—and always find a way.
With over 15 years of experience in production, creative operations, and cross-platform content, I specialize in crafting stories that connect with audiences and drive impact for brands. Whether it’s film, live television, digital content, or experiential activations, I’ve worked across formats to help brands define their voice and bring bold ideas to life.
Throughout my career, I’ve partnered with leading agencies like VML, Story Worldwide, DDB, and FCB to execute everything from broadcast commercials to integrated campaigns. I thrive on guiding teams through the complexities of production—providing the strategic oversight and operational infrastructure needed to deliver large-scale, multi-channel projects on time and on budget.
I’ve led work for brands like New Balance, Motorola, PepsiCo, and the United Nations—owning both the vision and the execution without losing either. My strength lies in translating complex ideas into actionable plans that deliver real results.
As a leader, I’m focused on empowering teams to grow and succeed. I lead from the middle—between creative ambition and operational delivery—breaking down complexity, providing hands-on guidance, and creating a collaborative environment where clarity and creativity go hand in hand. Whether I’m overseeing a national campaign or building something scrappy with a lean team, I’m there to make the work smarter, sharper, and stronger.
I began my journey at NYU, where I received the prestigious Lew Wasserman Fellowship and honed my passion for storytelling. Early in my career, I worked in development and music video production at Universal Studios and later directed live broadcasts at Cablevision in New York. These experiences taught me to navigate tight budgets, make swift decisions, and manage every aspect of production—a foundation that continues to shape my approach today.
Now, I’m excited to keep pushing the boundaries of storytelling and production—collaborating with brands, agencies, and in-house teams that embrace emerging technologies, bold ideas, and the operational discipline to bring them to life.