I lead from the middle—protecting the idea, aligning teams, and making sure the vision survives the journey.
I work in the space where creative, marketing, and production intersect—the space that determines whether an idea reaches its full potential or collapses under competing priorities. My job is to protect what we’re trying to make, align the people responsible for making it, and ensure the version that moves forward is the strongest one possible.
I’ve partnered with agencies like VML, Story Worldwide, DDB, and FCB to bring everything from broadcast campaigns to cross-platform content ecosystems to life. I thrive inside complexity—shaping creative ambition into systems and decisions teams can actually build, budget, and deliver without losing what made the idea worth making.
I’ve led work for brands like New Balance, Motorola, PepsiCo, and the United Nations, owning both the vision and the execution without letting either drift. The throughline is simple: turn abstract intent into actionable plans teams can trust.
As a leader, I create the conditions for work to succeed—breaking down complexity, aligning teams at the moments that matter, and giving people the clarity they need to deliver their best work. Whether I’m steering a national campaign or building something scrappy with a lean team, I’m there to make the work smarter, sharper, and stronger.
I studied film at NYU, where I received the Lew Wasserman Fellowship, and later worked in development at Universal Studios before moving into live event and news broadcasting. Those early roles laid the foundation for how I operate today—learning to act quickly under pressure, navigate real-time constraints, and stay grounded in the audience experience.
I'm interested in bold, integrated ideas—and in emerging technology used thoughtfully, when it actually makes the work better.
