Good ideas don’t fail loudly. They break between ambition and execution.
That’s where I come in.
I operate at the center of creative, marketing, and production, where vision meets reality and someone has to own what happens next. I make the decisions that keep work intact when timelines slip, priorities compete, or ownership blurs.
Over more than 15 years, I’ve delivered more than $25 million in production and advised Fortune 100 brands on more than $100 million in production investment, helping teams recover 15% or more of their budgets to reinvest in the creative work.
I lead how production actually runs: how teams are built, how decisions move, how partners are chosen, and how quality holds when the pressure is real. Beyond delivery, I build the systems, workflows, and relationships that make strong work repeatable.
My work spans hands-on executive production, production strategy, creative operations, business affairs, and consulting. I’ve worked across agencies, production companies, in-house teams, and directly with brands, giving me a perspective on both the creative ambition and the business realities behind it.
I’ve partnered with CMOs, ECDs, procurement leaders, agencies, and production partners on campaigns for New Balance, PepsiCo, Motorola, Walmart, and the United Nations. That work has been recognized at Cannes Lions, D&AD, One Show, and LIA.
My foundation is creative production. I studied film and television production at NYU’s Tisch School of the Arts, where I was awarded the Lew Wasserman Fellowship, then worked in development and music video production at Universal Studios before moving into live television directing, agency production, and brand consulting. That path shaped how I work now: creatively fluent, operationally grounded, fast under pressure, and clear about what it takes to get ambitious work made.
Through AD VANTAGE, I also develop custom production applications and AI-enabled workflows for estimating, budgeting, bid analysis, and scheduling. I’m interested in technology that solves actual production problems, giving teams more time to focus on the work instead of managing the process.
