Good ideas don’t fail loudly. They break between ambition and execution.
That’s where I come in.
I operate at the center of creative, marketing, and production, where vision meets reality and someone has to own what happens next. I make the decisions that keep work intact when timelines slip, priorities compete, or ownership blurs.
I lead how production actually runs: how teams are built, how decisions move, how partners are chosen, and how quality holds when the pressure is real. Beyond delivery, I build the systems, workflows, and relationships that make strong work repeatable.
I’ve partnered with CMOs, ECDs, procurement leaders, agencies, and production partners on campaigns for New Balance, PepsiCo, Motorola, Walmart, and the United Nations. That work has been recognized at Cannes Lions, D&AD, One Show, and LIA.
My foundation is creative production. I studied film and television production at NYU’s Tisch School of the Arts, where I was awarded the Lew Wasserman Fellowship, then worked in development and music video production at Universal Studios before moving into live television directing, agency production, and brand consulting. That path shaped how I work now: creatively fluent, operationally grounded, fast under pressure, and clear about what it takes to get ambitious work made.
I’m drawn to bold, integrated ideas and to the emerging technologies reshaping how they get made. Not as trend-chasing, but because the future of production will belong to people who can connect creative ambition, operational discipline, and new ways of making without losing the idea in the process.
