I like to create things. I like to problem-solve.
My job is to protect the idea and always find a way.
I'm an accomplished executive producer and production consultant who has spent my career telling compelling stories that connect with target audiences and get results for global brands and top agencies. My well-rounded production background in film, live television, and digital content strategy enables me to understand client needs, generate big ideas, lead effective production teams, and always deliver, regardless of budget or timeline.
Since 2010, I've helped agencies, including VML, Story Worldwide, Tribal, and FCB, navigate the convergence of traditional and digital production while building the teams and infrastructure to support it. I'm an award-winning creative content producer equally comfortable producing broadcast, digital, live events, and experiential solutions that drive client retention, revenue, and customer engagement across multiple channels.
Recently I served as a strategic partner to marketers and agencies in the creative development process, sharing recommendations relative to production approaches, flagging potential risks, and providing production consultation as a Managing Advisor while working at Advertising Production Resources (APR).
As a leader, I focus on providing the knowledge, tools, and opportunities for my teams to develop valuable skills and the confidence to ensure their growth and happiness. I also have a unique ability to take the most complex multi-channel initiatives and break them down into manageable projects.
My journey started at NYU, where I honed my storytelling skills and cinematic aesthetic and was awarded the Lew Wasserman MCA Fellowship. After a brief stint in development and music video production at Universal Studios in L.A., I worked as a live broadcast director for Cablevision in New York. This pivotal role introduced me to the world of end-to-end production, shoestring budgets, and split-second decision-making that would ultimately define my future success.
Since then, I have taken on multiple agency leadership roles that leverage my creative, production, and operations skills and feed my passion for developing strategy, projects, and people. I look forward to continuing to produce content and direct teams at innovative organizations that embrace emerging technologies and the value of storytelling.