WHEN WE BAKE We were asked to search America’s heartland for a mom willing to share how baking together helps shape her family. We didn’t expect to find Holly. • 4 million views and 16 million YouTube impressions within the first two weeks • 4 million views and 60 million Facebook impressions within the first two weeks • 712 million impressions across all channels Channels: Digital | Social Media: Creativity Top 20 Production: Timber & Frame

When We Bake

When We Bake :30

Mother's Day

ANYTHING BUT COOKIE CUTTER
With the help of a friendly grocery store, Country Crock shared with unsuspecting families the good that happens when we bake. All that was needed were a few colored pencils, the modern magic of a 3D printer, and the reminder that watching a child’s imagination come to life is one of the special joys of baking together.
Channel:
Experiential | Digital | Social
Media:
Creativity Top 20
Production:
Story Films | Black Watch Productions

Anything But Cookie Cutter

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