Country Crock — When We Bake | Anything But Cookie Cutter
The work began with When We Bake, a search across America’s heartland for a mother willing to share how baking together shapes her family. The story found Holly—a genuine expression of how baking creates connection, care, and meaning in everyday life.
That emotional truth expanded into Anything But Cookie Cutter, an in-store experience that invited families to participate directly—turning children’s drawings into custom cookie cutters through imagination, 3D printing, and hands-on creation. Together, the work moved from an intimate story to a participatory experience.
Production oversight guided execution across documentary, experiential, and social storytelling, carrying the narrative from an intimate origin into a shared public moment that families could actively take part in together.
Partners:
Timber & Frame | Story Films | Black Watch Productions
Timber & Frame | Story Films | Black Watch Productions
