Frito-Lay — ’Twas the Night Before Super Bowl
A holiday-style Super Bowl film reimagined iconic NFL legends as restless kids on the night before the big game—too excited to sleep, roaming the house, causing mischief, and raiding their favorite Frito-Lay snacks, with narration by Marshawn Lynch.
End-to-end production oversight guided key decisions across talent, schedule, and logistics to deliver broadcast-ready execution under Super Bowl timelines.
• 17 billion impressions
• 16% increase in sales vs. the prior year
• 16% increase in sales vs. the prior year
Partners:
Film 47 | Peter Berg | The Den | Andrew Ratzlaff | Christjan Jordan | The Mill
Film 47 | Peter Berg | The Den | Andrew Ratzlaff | Christjan Jordan | The Mill