The only park built with bricks, now has a campaign printed with them.
Combining the imagination of superfans, paint, 7,897 LEGO bricks and an antique letterpress, we hand-printed the first ever campaign using LEGO bricks as moveable type.
Every detail, imperfection and texture was captured to create a one-of-a-kind series of posters, newspaper inserts, and works of art.
Print | In-Store | In-Park
Cannes Lions: 4 Shortlisted | ADC: Bronze | New York Festivals: Finalist | Ad Age Creativity Craft of the Year: Finalist
Two Tone Press