Motorola — Moto Unlocked
At a time when unlocked phones were still a novelty in the U.S. market, Motorola introduced the Moto G by personifying the device as finally free—able to move fluidly between carriers and flirt with any available SIM card. The work translated a technical feature into a playful, culturally legible idea designed to stand out in a category dominated by contract-bound messaging.
Production oversight guided animation and digital delivery to ensure the concept landed with clarity and momentum across social platforms.
Partners:
Mighty Nice | Alice Dupré
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