Aidells — There’s a New Breed of Eater
As food culture splintered into ever more specific identities, Aidells introduced a new one: The Aidellatarian. The work reframed artisanal meats through a playful, self-aware lens—celebrating flavor, craft, and indulgence without apology across broadcast and digital storytelling.
Production oversight guided live-action, editorial, and VFX execution to ensure the idea landed with humor and consistency across channels.
Partners:
MJZ | Mike Maguire | Arcade | Sean Lagrange | Timber
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