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EXECUTIVE PRODUCER | CREATIVE CONTENT PRODUCER | HEAD OF PRODUCTION

Award-winning executive producer with experience creating and directing outstanding broadcast, digital, and experiential advertising for global brands and top agencies. Dynamic leader known for building and developing talented production teams that succeed in fast-paced, deadline-driven environments. Strategic storyteller with a passion for solving complex marketing problems by leveraging customer insights and delivering compelling content, regardless of budget or timeline. Exceptional communicator and presenter who brings together clients, creative teams, and brand managers to produce impactful integrated campaigns that increase ROI and agency profitability.



FREELANCE
Executive Producer / Manager / Production Consultant
New York / 05.18 • Present
Major Clients: Technology Humans And Taste (THAT), Eko, Walmart, APR, PepsiCo, Hershey's
Helping global agencies and brands navigate the convergence of traditional and digital production as an executive producer, project leader, and production consultant.


VML
Executive Producer / Head of Production VML NY
New York / 08.15 • 05.18
Ad Age Agency A-List (2016) (2017) (2018)
Cannes Lions Entertainment Agency of the Year (2017) (2018)
Major Clients: Motorola, LEGOLAND, Chevron, International Olympic Committee, Special K, Dell, Shiseido, Tyson Foods, Miami Tourism, New Balance, ORB Vitamins, NBA, United Nations, AMC Networks

Established a profitable production division, overhauled the project management function, and transitioned the capabilities of the New York office into an award-winning, sought after, broadcast and experiential offering within the holding company. Directed a team of seven project managers and two producers while being a hands-on leader for a multi-disciplinary production department. Executive produced broadcast, digital, experiential, mobile, and integrated content while directing video and post-production for social activation.
• Grew team by 42% helping to solidify VML’s most successful year in its 25-year history.
• Collaborated with agency leadership to increase business by 19% on top of three consecutive years of double-digit growth.
• Partnered with senior management to revamp success metrics for profitability resulting in higher client satisfaction and employee retention.
• Executive produced content that helped the New York office achieve global recognition and awards for the very first time.



STORY WORLDWIDE 
Head of Integrated Production 
New York / Seattle / 11.13 • 08.15
Major Clients: Beech-Nut, ARRIS, Unilever, Popsicle, Suave, Bertolli, BD Worldwide, WGN America, USA Network, RCI, Lexus, Trulia
Managed a team of six integrated producers while leading a multi-disciplinary production department of 18 in New York and Seattle. Executive produced content for multiple channels including broadcast, web, and mobile. Directed video and post-production for social and digital activation while executing all related business affairs and talent management duties.
• Built and staffed internal production division, Story Films, which offered video and motion graphics production for broadcast, social, and digital distribution.
• Successfully implemented an integrated production workflow for video, broadcast, web, mobile, and point-of-sale global campaign tactics.
• Developed and negotiated large project estimates, statements of work, project plans, and change orders for existing and prospective clients.



TRIBAL WORLDWIDE
Executive Producer
New York
 / 10.10 • 11.13
Webby Agency of the Year (2013)
FWA Hall of Fame Inductee (2012)
Major Clients: Alcon, Viacom, Hiscox Insurance, H&R Block, ExxonMobil, CHPA, Pfizer, Children's Advil, NFL, The Lunchbox Fund
Executive produced broadcast, web, mobile, and integrated content for 10+ agency clients. Managed an operating budget of $4 million and directed video and post-production for industrial, digital, and social activation.
• Managed operations for several global campaigns including auditing, budgeting, forecasting, scheduling, financials, and billing.
• Oversaw multiple client relationships, production teams, and three integrated producers.



DIGITAS HEALTH
Associate Director, Project Management (Contract)
New York / 08.10 • 10.10 
Major Client: Novartis
Developed resource plans by working with capability project leaders to ensure appropriate staff throughout each project phase.
• Managed the Novartis patient adherence pilot program for hypertension built around mobile device and email communication.
• Proactively adjusted budget and resources, as appropriate, in accordance with scope.
• Guided team on mitigating regulatory risks with a solutions-based approach.



FCB HEALTH
Producer (Contract)  
New York / 03.10 • 07.10
Major Clients: Cephalon, Roche, Janssen (Johnson & Johnson)
Oversaw project pre-production including storyboards, casting, talent direction, and post-production (editing, motion graphics, art buying, and media encoding). Acted as production liaison for the FCB digital media division between client engagement and creative teams. Managed all phases of production on extremely lean budgets.
• Produced the inaugural Cephalon NUVIGIL national radio commercials for terrestrial and online broadcast.
• Created and maintained budgets and production schedules while negotiating music/art usage rights, vendor contracts, freelancers, and SAG-AFTRA talent.



SMARTPROS LTD. (KAPLAN)
Producer / Editor
New York / 01.05 • 03.10
Major Clients: Pfizer, Novartis, Deloitte, IMA, New York Life, ADP
Designed and implemented a project workflow to meet client/project objectives and standardize departmental procedures, reducing production time and client costs. As producer and director, managed creative writing, design, wireframes, sitemaps, casting, and talent.
• Cut technical production time from 12 days to 5 days by implementing a shared storage environment, creating a style guide, automating the video encoding process, and developing video edit/preparation macros.
• Consulted with clients on design and branding for web, interactive media, SCORM compliant e-learning, webcasts, and mobile video campaigns.
• Led project managers, instructional designers, programmers, video editors, and quality control technicians in five states while working with overseas developers in China and India.



EDUCATION
New York University Tisch School of the Arts
BFA, Film and Television Production
Dutchess Community College
AAS, Communications
Avid Editing Master Class
Certificate, Future Media Concepts
Final Cut Pro for Avid Editors
Certificate, Future Media Concepts
Directing Commercials
Workshop, One on One NYC
Introduction to Color Grading
Certificate, Manhattan Edit Workshop



AWARDS
Cannes Lions
3 Silver, 2 Bronze, 15 Shortlisted
D&AD
Wood Pencil
ADC
Silver | Bronze | 2 Merit
One Show
5 Merit | 2 Shortlisted
Clio
Bronze | Shortlist
Webby Awards
Webby Winner | 2 People’s Voice | Honoree | 
Nominee
El Ojo de Iberoamérica Awards
Gold | 2 Silver
Ciclope
Gold
London International Awards
Silver | 3 Finalists
Communication Arts
Annual 58
Project Isaac
Gold
Facebook Awards
North America Regional Winner
Jay Chiat Awards
Silver
New York Festivals
Finalist
FWA of the Day
Ad Age Creativity Craft of the Year
Finalist
Telly 
37 Awards
Campaign US
Inclusion & Creativity
Bernbach Awards
Nominee
Caples 
Finalist
Digiday 
2 Finalists
4A's Cause Partnership of the Year
Finalist
ADCOLOR Ad of the Year
Nominee
The RX Club
Award of Excellence
AMP
Shortlist
Lew Wasserman MCA Fellowship


ORGINIZATIONS
The FWA
Jury Member
Telly Awards
Judge
IFP (Independent Filmmaker Project)
ANA (Association of National Advertisers)


WHAT ELSE MAKES ME TICK
Film, Animation, Documentaries, Pop Culture, Street Art, Calvin and Hobbes,
Schrute Farms​​​​​​​Comics, Technology
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