EXECUTIVE PRODUCER | BRAND-SIDE PRODUCTION STRATEGIST | CREATIVE OPERATIONS LEAD
Executive Producer and Brand-Side Production Strategist with 15+ years of experience leading content across agency, in-house, and production teams. I sit at the center of creative ambition and operational reality—bridging vision and execution to turn bold ideas into scalable, efficient, award-winning work.
I’ve built teams from the ground up, fixed broken systems, and led campaigns for brands like New Balance, Motorola, PepsiCo, and the United Nations. Whether building a nimble content studio from the ground up or partnering with CMOs on global projects, I bring clarity, calm, and executional rigor—without losing the creative spark that makes the work worth doing.
I lead from the middle—protecting the idea, aligning teams, and making sure the vision survives the journey.
MADDEN MEDIA
Head of Production
New York | 02.25 – Present
Strategic Production and Campaign Design
Guiding production strategy across integrated campaigns and destination ecosystems—shaping how creative work is structured, resourced, and executed to support long-term brand visibility, consistency, and scale. Partnering with marketing and creative leadership to define production frameworks that align campaign vision with operational reality, ensuring the work is built to perform across channels, audiences, and platforms.
In-house Production Transformation
Leading the shift in how work gets made—building scalable systems, streamlining workflows, and elevating in-house creative delivery by translating creative direction into executable production strategy that bridges vision and execution across video, social, experiential, influencer, and print/publishing.
Cross-Functional Leadership
Driving alignment between marketing, creative, and media—so campaigns move faster, land sharper, and teams stay focused and in sync from brief to delivery.
Vendor Strategy and Budget Oversight
Overseeing vendor relationships and production budgets—balancing creative ambition with cost control while ensuring the right partners are in place to deliver work at scale without sacrificing quality.
Innovation and Risk Management
Tracking emerging tools, trends, and technology to future-proof production operations, reduce scope creep, and improve delivery across owned, paid, and earned content.
Production Quality and Risk Management
Establishing production protocols, benchmarks, and best practices that ensure consistency, efficiency, and creative integrity as campaign volume and complexity scale.
Head of Production
New York | 02.25 – Present
Strategic Production and Campaign Design
Guiding production strategy across integrated campaigns and destination ecosystems—shaping how creative work is structured, resourced, and executed to support long-term brand visibility, consistency, and scale. Partnering with marketing and creative leadership to define production frameworks that align campaign vision with operational reality, ensuring the work is built to perform across channels, audiences, and platforms.
In-house Production Transformation
Leading the shift in how work gets made—building scalable systems, streamlining workflows, and elevating in-house creative delivery by translating creative direction into executable production strategy that bridges vision and execution across video, social, experiential, influencer, and print/publishing.
Cross-Functional Leadership
Driving alignment between marketing, creative, and media—so campaigns move faster, land sharper, and teams stay focused and in sync from brief to delivery.
Vendor Strategy and Budget Oversight
Overseeing vendor relationships and production budgets—balancing creative ambition with cost control while ensuring the right partners are in place to deliver work at scale without sacrificing quality.
Innovation and Risk Management
Tracking emerging tools, trends, and technology to future-proof production operations, reduce scope creep, and improve delivery across owned, paid, and earned content.
Production Quality and Risk Management
Establishing production protocols, benchmarks, and best practices that ensure consistency, efficiency, and creative integrity as campaign volume and complexity scale.
AD VANTAGE
Embedded Creative Operations Leadership | Brand-Side Production Strategist (Fractional)
New York | 05.18 – Present
AD VANTAGE is my fractional, embedded support practice—not a full-service agency—designed to complement in-house teams rather than replace them. As an Embedded Creative Operations Lead and Brand-Side Production Strategist, I partner with marketing and creative groups to shape content and production strategy, streamline workflows, and strengthen delivery across teams. This work keeps me connected to the systems and tools shaping modern content—perspective I bring to every leadership role I take on.
End-to-End Production and Project Management
Lead full-cycle content production and project management—from first brief to final delivery—across digital, social, broadcast, and experiential. Manage integrated campaigns using tools like Asana, Smartsheet, Frame.io and Adobe Creative Cloud, ensuring on-time, cross-platform execution within clear timelines, budgets, and scope. Consistently deliver 15% average cost savings without compromising creative integrity.
Production Strategy and Execution
Partner with global brands, internal teams, and agency leads to build scalable production systems for short-form, long-form, and social-first content. Guide creative development and execution across platforms and regions—translating bold ideas into smart execution without losing their tone, intent, or impact.
Team Leadership and Workflow Optimization
Support hybrid and remote teams by designing repeatable content workflows, coaching internal talent, and introducing creative ops best practices that scale. Work closely with cross-functional stakeholders in marketing, strategy, and creative to improve alignment, reduce inefficiencies, and ship better work—faster.
Cost Analysis and Risk Mitigation
Dig into the numbers, catch the red flags early, and recommend data-driven, scalable solutions. Conduct cost analysis, usage rights audits, and vendor reviews to optimize production spend, minimize risk exposure, and help clients avoid expensive mistakes before they happen.
Clients include 7‑Eleven, biBerk, Digitas, Eko, Ervin & Smith, FCB Health, Frito-Lay, Gatorade, GE, Henkel, Hershey, PepsiCo, Quaker, Speedway, Technology Humans And Taste, and Walmart—spanning retail, CPG, healthcare, financial services, and emerging tech.
Embedded Creative Operations Leadership | Brand-Side Production Strategist (Fractional)
New York | 05.18 – Present
AD VANTAGE is my fractional, embedded support practice—not a full-service agency—designed to complement in-house teams rather than replace them. As an Embedded Creative Operations Lead and Brand-Side Production Strategist, I partner with marketing and creative groups to shape content and production strategy, streamline workflows, and strengthen delivery across teams. This work keeps me connected to the systems and tools shaping modern content—perspective I bring to every leadership role I take on.
End-to-End Production and Project Management
Lead full-cycle content production and project management—from first brief to final delivery—across digital, social, broadcast, and experiential. Manage integrated campaigns using tools like Asana, Smartsheet, Frame.io and Adobe Creative Cloud, ensuring on-time, cross-platform execution within clear timelines, budgets, and scope. Consistently deliver 15% average cost savings without compromising creative integrity.
Production Strategy and Execution
Partner with global brands, internal teams, and agency leads to build scalable production systems for short-form, long-form, and social-first content. Guide creative development and execution across platforms and regions—translating bold ideas into smart execution without losing their tone, intent, or impact.
Team Leadership and Workflow Optimization
Support hybrid and remote teams by designing repeatable content workflows, coaching internal talent, and introducing creative ops best practices that scale. Work closely with cross-functional stakeholders in marketing, strategy, and creative to improve alignment, reduce inefficiencies, and ship better work—faster.
Cost Analysis and Risk Mitigation
Dig into the numbers, catch the red flags early, and recommend data-driven, scalable solutions. Conduct cost analysis, usage rights audits, and vendor reviews to optimize production spend, minimize risk exposure, and help clients avoid expensive mistakes before they happen.
Clients include 7‑Eleven, biBerk, Digitas, Eko, Ervin & Smith, FCB Health, Frito-Lay, Gatorade, GE, Henkel, Hershey, PepsiCo, Quaker, Speedway, Technology Humans And Taste, and Walmart—spanning retail, CPG, healthcare, financial services, and emerging tech.
ADVERTISING PRODUCTION RESOURCES (APR)
Managing Advisor, Production Strategy
New York | 11.18 – 04.23
Strategic Partnership and Cost Strategy
Worked shoulder-to-shoulder with brand and agency teams—bringing production, risk, and cost into focus. Used real data (not gut checks) to tighten workflows, improve ROI, and make global campaigns smarter and leaner.
Team Leadership and Mentorship
Led a tight-knit team of six subject matter experts across broadcast, VFX, social, and digital—fostering collaboration, building trust, and scaling delivery without losing creative integrity.
Workflow and Process Optimization
Ran in-house production audits to find what was slowing teams down. Streamlined workflows, automated the right things, and cut the clutter—reducing inefficiencies and speeding up delivery on high-priority content.
Bid Strategy and Platform Innovation
Reviewed AICP bids and advised on modernizing digital bid workflows—ensuring platforms supported real-world production needs, improved transparency, and worked for both marketers and agencies in day-to-day use.
Industry Thought Leadership
Guest speaker for the ANA (Association of National Advertisers) Production Master Class, where I guided marketers and emerging in-house teams through foundational strategies for production planning, creative workflow design, and scalable content delivery.
Managing Advisor, Production Strategy
New York | 11.18 – 04.23
Strategic Partnership and Cost Strategy
Worked shoulder-to-shoulder with brand and agency teams—bringing production, risk, and cost into focus. Used real data (not gut checks) to tighten workflows, improve ROI, and make global campaigns smarter and leaner.
Team Leadership and Mentorship
Led a tight-knit team of six subject matter experts across broadcast, VFX, social, and digital—fostering collaboration, building trust, and scaling delivery without losing creative integrity.
Workflow and Process Optimization
Ran in-house production audits to find what was slowing teams down. Streamlined workflows, automated the right things, and cut the clutter—reducing inefficiencies and speeding up delivery on high-priority content.
Bid Strategy and Platform Innovation
Reviewed AICP bids and advised on modernizing digital bid workflows—ensuring platforms supported real-world production needs, improved transparency, and worked for both marketers and agencies in day-to-day use.
Industry Thought Leadership
Guest speaker for the ANA (Association of National Advertisers) Production Master Class, where I guided marketers and emerging in-house teams through foundational strategies for production planning, creative workflow design, and scalable content delivery.
Creative Operations Leadership
Developed and launched a new creative ops service—turning operational expertise into a billable offering that expanded capabilities and delivered smarter, more scalable solutions to clients.
Strategic Enablement and Capability Building
Led internal enablement for a global team of production consultants—building foundational fluency in AI, automation, and digital-first workflows. Focused on real-time tools, agile content systems, and emerging trends to help teams stay sharp, advise smarter, and navigate the shifting landscape of modern campaign execution.
Clients include 7‑Eleven, Atlassian, Cheetos, Doritos, Frito-Lay, Gatorade, Hershey, Lay’s, PepsiCo, Quaker, Tostitos, and Tropicana—spanning CPG, tech, retail, QSR, and global consumer brands.
Developed and launched a new creative ops service—turning operational expertise into a billable offering that expanded capabilities and delivered smarter, more scalable solutions to clients.
Strategic Enablement and Capability Building
Led internal enablement for a global team of production consultants—building foundational fluency in AI, automation, and digital-first workflows. Focused on real-time tools, agile content systems, and emerging trends to help teams stay sharp, advise smarter, and navigate the shifting landscape of modern campaign execution.
Clients include 7‑Eleven, Atlassian, Cheetos, Doritos, Frito-Lay, Gatorade, Hershey, Lay’s, PepsiCo, Quaker, Tostitos, and Tropicana—spanning CPG, tech, retail, QSR, and global consumer brands.
VML
Executive Producer | Head of Production VML New York
New York | 08.15 – 05.18
Division Buildout and Creative Ops Leadership
Built and scaled a profitable production division from scratch—introducing smarter systems, better tools, and tighter workflows. Led the digital transformation of project management and turned the NY office into a go-to broadcast and experiential content hub within the holding company.
Team Leadership and Mentorship
Managed and mentored a cross-functional team of 10 (seven project managers, two producers, and a business affairs lead). Fostered a culture of collaboration, ownership, and growth—developing future leaders while delivering at scale.
Executive Production and Content Delivery
Executive-produced award-winning campaigns across broadcast, digital, social, and experiential. Oversaw AICP bids, SAG-AFTRA compliance, and end-to-end post workflows. Directed live-action and editorial content that increased audience engagement by 28%.
Team Expansion and Operational Impact
Expanded the production team by 42% to meet growing client demand—supporting operational scale and elevating creative output. Contributed to the agency’s most successful year in its 25-year history.
Business Development and Strategic Growth
Partnered with executive leadership to drive business growth by 19%—continuing a three-year streak of double-digit revenue increases. Deepened existing accounts and helped secure new opportunities by positioning production as a strategic advantage, not just a support function.
Clients include AMC Networks, Chevron, Dell, International Olympic Committee, Kellogg’s, LEGOLAND, Miami Tourism, Motorola, NBA, New Balance, ORB Vitamins, Shiseido, Tyson Foods, and the United Nations—spanning media, CPG, tech, tourism, wellness, and global institutions.
Recognition: Cannes Lions Entertainment Agency of the Year (2017, 2018) | Ad Age Agency A-List (2016, 2017, 2018)
Executive Producer | Head of Production VML New York
New York | 08.15 – 05.18
Division Buildout and Creative Ops Leadership
Built and scaled a profitable production division from scratch—introducing smarter systems, better tools, and tighter workflows. Led the digital transformation of project management and turned the NY office into a go-to broadcast and experiential content hub within the holding company.
Team Leadership and Mentorship
Managed and mentored a cross-functional team of 10 (seven project managers, two producers, and a business affairs lead). Fostered a culture of collaboration, ownership, and growth—developing future leaders while delivering at scale.
Executive Production and Content Delivery
Executive-produced award-winning campaigns across broadcast, digital, social, and experiential. Oversaw AICP bids, SAG-AFTRA compliance, and end-to-end post workflows. Directed live-action and editorial content that increased audience engagement by 28%.
Team Expansion and Operational Impact
Expanded the production team by 42% to meet growing client demand—supporting operational scale and elevating creative output. Contributed to the agency’s most successful year in its 25-year history.
Business Development and Strategic Growth
Partnered with executive leadership to drive business growth by 19%—continuing a three-year streak of double-digit revenue increases. Deepened existing accounts and helped secure new opportunities by positioning production as a strategic advantage, not just a support function.
Clients include AMC Networks, Chevron, Dell, International Olympic Committee, Kellogg’s, LEGOLAND, Miami Tourism, Motorola, NBA, New Balance, ORB Vitamins, Shiseido, Tyson Foods, and the United Nations—spanning media, CPG, tech, tourism, wellness, and global institutions.
Recognition: Cannes Lions Entertainment Agency of the Year (2017, 2018) | Ad Age Agency A-List (2016, 2017, 2018)
STORY WORLDWIDE
Head of Integrated Production
New York | Seattle | 11.13 – 08.15
Team Leadership and Creative Ops Management
Led a multi-disciplinary production team of 18 across New York and Seattle, including six integrated producers—driving team development, operational clarity, and cross-functional collaboration across time zones.
In-house Production Division Buildout
Built and launched Story Films, an internal content unit created to centralize video and motion production—meeting client demand for faster turnaround, higher volume, and tighter creative control across digital and social channels.
Integrated Workflow Implementation
Designed and implemented an end-to-end production workflow for global campaigns—aligning creative, strategy, and execution across broadcast, web, social, point-of-sale, and digital. Reduced turnaround time by 18%, helping teams deliver faster without sacrificing quality or alignment.
Executive Production and Content Delivery
Executive-produced content across broadcast, digital, web, and social—owning delivery from concept through post while protecting brand integrity and raising the bar on execution.
Estimation, SOWS, and Client Negotiation
Scoped and negotiated project estimates, statements of work, timelines, and change orders for new business and retained accounts—helping close deals, reduce friction, and strengthen client relationships.
Business Affairs and Compliance Oversight
Oversaw all business affairs across talent and rights management—negotiating usage, ensuring compliance, and mitigating risk to protect creative integrity and production timelines.
Clients include ARRIS, BD Worldwide, Beech-Nut, Bertolli, Columbia University, Coupons.com, FX Networks, Lexus, Popsicle, RCI, SEI Financial, Suave, Trulia, Unilever, USA Network, and WGN America—spanning CPG, entertainment, higher education, finance, automotive, and healthcare sectors.
Head of Integrated Production
New York | Seattle | 11.13 – 08.15
Team Leadership and Creative Ops Management
Led a multi-disciplinary production team of 18 across New York and Seattle, including six integrated producers—driving team development, operational clarity, and cross-functional collaboration across time zones.
In-house Production Division Buildout
Built and launched Story Films, an internal content unit created to centralize video and motion production—meeting client demand for faster turnaround, higher volume, and tighter creative control across digital and social channels.
Integrated Workflow Implementation
Designed and implemented an end-to-end production workflow for global campaigns—aligning creative, strategy, and execution across broadcast, web, social, point-of-sale, and digital. Reduced turnaround time by 18%, helping teams deliver faster without sacrificing quality or alignment.
Executive Production and Content Delivery
Executive-produced content across broadcast, digital, web, and social—owning delivery from concept through post while protecting brand integrity and raising the bar on execution.
Estimation, SOWS, and Client Negotiation
Scoped and negotiated project estimates, statements of work, timelines, and change orders for new business and retained accounts—helping close deals, reduce friction, and strengthen client relationships.
Business Affairs and Compliance Oversight
Oversaw all business affairs across talent and rights management—negotiating usage, ensuring compliance, and mitigating risk to protect creative integrity and production timelines.
Clients include ARRIS, BD Worldwide, Beech-Nut, Bertolli, Columbia University, Coupons.com, FX Networks, Lexus, Popsicle, RCI, SEI Financial, Suave, Trulia, Unilever, USA Network, and WGN America—spanning CPG, entertainment, higher education, finance, automotive, and healthcare sectors.
TRIBAL WORLDWIDE (DDB)
Executive Producer
New York | 10.10 – 11.13
Executive Producer
New York | 10.10 – 11.13
Cross-Platform Production Leadership
Led broadcast, web, and digital production across 10+ global brands—balancing creative ambition with budget and timeline realities. Oversaw $6MM+ in content delivery while directing video and post from concept to launch, ensuring each asset hit its mark by channel and audience.
Campaign Operations and Budget Oversight
Ran global campaign ops from the ground up—managing audits, forecasting, and scheduling to keep teams aligned and delivery smooth across fast-moving initiatives.
Client Partnership and Team Management
Built long-term client trust while leading a team of three producers—keeping creative strong, timelines intact, and delivery focused from pitch through final handoff.
Clients include Alcon, Children’s Advil, CHPA, ExxonMobil, H&R Block, Hiscox, NFL, Nickelodeon, Pfizer, The Lunchbox Fund, and Viacom—spanning pharma, financial services, entertainment, and nonprofit sectors.
Recognition: FWA Hall of Fame (2012) | Webby Agency of the Year (2013)
Led broadcast, web, and digital production across 10+ global brands—balancing creative ambition with budget and timeline realities. Oversaw $6MM+ in content delivery while directing video and post from concept to launch, ensuring each asset hit its mark by channel and audience.
Campaign Operations and Budget Oversight
Ran global campaign ops from the ground up—managing audits, forecasting, and scheduling to keep teams aligned and delivery smooth across fast-moving initiatives.
Client Partnership and Team Management
Built long-term client trust while leading a team of three producers—keeping creative strong, timelines intact, and delivery focused from pitch through final handoff.
Clients include Alcon, Children’s Advil, CHPA, ExxonMobil, H&R Block, Hiscox, NFL, Nickelodeon, Pfizer, The Lunchbox Fund, and Viacom—spanning pharma, financial services, entertainment, and nonprofit sectors.
Recognition: FWA Hall of Fame (2012) | Webby Agency of the Year (2013)
EDUCATION
New York University
Tisch School of the Arts
BFA, Film & Television Production
Lew Wasserman Fellowship Recipient
Dutchess Community College
AS, Communications & Media Arts
New York University
Tisch School of the Arts
BFA, Film & Television Production
Lew Wasserman Fellowship Recipient
Dutchess Community College
AS, Communications & Media Arts
Avid Editing Master Class Series
Future Media Concepts
Future Media Concepts
AWARDS
Global Recognition
Global Recognition
Cannes Lions
3 Silver | 2 Bronze | 15 Shortlisted
3 Silver | 2 Bronze | 15 Shortlisted
D&AD
Wood Pencil
Wood Pencil
One Show
5 Merit | 2 Shortlisted
5 Merit | 2 Shortlisted
Clio Awards
Silver | Bronze | Shortlist
Silver | Bronze | Shortlist
ADC (Art Directors Club)
Silver | Bronze | 2 Merit
Silver | Bronze | 2 Merit
LIA (London International Awards)
Silver | 3 Finalists
Silver | 3 Finalists
El Ojo de Iberoamérica
Gold | 2 Silver
Gold | 2 Silver
Strategic and Industry Honors
Ad Age A-List
Craft of the Year Nominee
Craft of the Year Nominee
Jay Chiat Awards
Silver
Silver
Facebook Awards
North America Regional Winner
North America Regional Winner
Project Isaac Awards
Gold
Gold
Caples Awards
Finalist
Finalist
Digiday Awards
2 Finalists
2 Finalists
4A's Awards
Cause Partnership of the Year Finalist
Cause Partnership of the Year Finalist
ADCOLOR Awards
Ad of the Year Nominee
Ad of the Year Nominee
Communication Arts
Advertising Annual 58
Advertising Annual 58
Craft and Specialty Recognition
Webby Awards
Winner | 2 People's Voice | Honoree | Nominee
Winner | 2 People's Voice | Honoree | Nominee
Ciclope Festival
Gold
Gold
Campaign US
Inclusion & Creativity
Inclusion & Creativity
FWA (Favourite Website Awards)
FWA of the Day
FWA of the Day
Telly Awards
37 Awards across Branded Content, Editing, Directing, and Craft
37 Awards across Branded Content, Editing, Directing, and Craft
Career Milestones
Lew Wasserman Fellowship
NYU Tisch School of the Arts
NYU Tisch School of the Arts
Guinness World Records
Story Worldwide
Story Worldwide
ORGANIZATIONS
The FWA
Jury Member
Jury Member
Telly Awards
Judge
Judge
AdForum PHNX Awards
Jury Member
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class
Jury Member
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class
INTERESTS
Street art and pop surrealism. Film, animation, and documentaries. Pop culture, comics, Calvin and Hobbes — and a well-timed Schrute Farms reference.