EXECUTIVE PRODUCER | PRODUCTION STRATEGY
I make complex work possible. I bring creative, marketing, and production teams into alignment so ideas don’t get lost between intention and execution. My job is straightforward: protect the idea, clarify decisions, and build the structure that lets teams deliver their best work at scale.
I’ve led campaigns and content systems for brands including New Balance, Motorola, PepsiCo, and the United Nations. I operate where vision meets reality—ensuring the work moves forward with clarity and conviction.
MADDEN MEDIA
Head of Production
New York | 02.25 – Present
Head of Production
New York | 02.25 – Present
• Own production strategy and creative operations across integrated destination-marketing campaigns.
• Build and scale systems and workflows supporting long-term brand growth.
• Align marketing, creative, and media teams to accelerate delivery and sharpen execution.
AD VANTAGE
Creative Operations Leadership | Production Strategy
New York | 05.18 – Present
Creative Operations Leadership | Production Strategy
New York | 05.18 – Present
• Advise brands and in-house teams on how complex work gets made—structuring production strategy, clarifying ownership, and aligning creative, marketing, and production across channels and partners.
• Strengthen in-house production by tightening workflows, improving decision flow, and translating creative direction into executable plans across video, social, experiential, influencer, and integrated campaigns.
• Shape vendor strategy and production budgets—guiding partner selection, scopes, and resourcing to balance creative ambition with disciplined execution.
• Evaluate emerging tools and production models to improve efficiency, reduce risk, and future-proof content operations at scale.
Select clients: 7-Eleven, biBerk, Digitas, Frito-Lay, Gatorade, GE, Hershey, PepsiCo, Quaker, Walmart
ADVERTISING PRODUCTION RESOURCES (APR)
Senior Advisor, Production Strategy
New York | 11.18 – 04.23
Senior Advisor, Production Strategy
New York | 11.18 – 04.23
• Advised Fortune 100 brands on modernizing large-scale content ecosystems—clarifying ownership, tightening governance, and improving transparency and efficiency across global production operations.
• Reframed how work moved through complex, matrixed organizations by eliminating waste, improving ROI, and strengthening decision-making through data-driven production strategy.
• Led and mentored cross-disciplinary subject matter experts across broadcast, digital, social, VFX, and business affairs—supporting scalable execution without sacrificing creative integrity.
• Built a scalable Creative Ops offering and trained consultants in AI, automation, and real-time tools—strengthening APR’s ability to advise clients in a rapidly shifting landscape.
Select clients: 7-Eleven, Atlassian, Cheetos, Doritos, Frito-Lay, Gatorade, Hershey, Lay’s, PepsiCo, Quaker, Tostitos, Tropicana
VML
Executive Producer | Head of Production (New York)
New York | 08.15 – 05.18
Executive Producer | Head of Production (New York)
New York | 08.15 – 05.18
• Built and scaled the New York office’s production function—clarifying ownership, tightening workflows, and establishing the team as a reliable broadcast and content hub within the VML network.
• Led and mentored a cross-functional team of 10 across production, project management, and business affairs—stabilizing delivery and developing future leaders.
• Executive-produced integrated campaigns across broadcast, digital, social, and experiential—overseeing AICP bidding, SAG-AFTRA compliance, and end-to-end delivery.
• Expanded production capacity to to meet rising client demand, partnering with agency leadership to drive 19% year-over-year revenue growth by positioning production as a strategic advantage.
Select clients: AMC Networks, Chevron, Dell, International Olympic Committee, Kellogg’s, LEGOLAND, Miami Tourism, Motorola, NBA, New Balance, ORB, Shiseido, Tyson Foods, United Nations
STORY WORLDWIDE
Director of Integrated Production
New York | 11.13 – 08.15
Director of Integrated Production
New York | 11.13 – 08.15
• Stabilized a fragmented, bi-coastal production organization during a period of rapid growth—installing foundational systems, clarifying ownership, and restoring delivery reliability across New York and Seattle.
• Built the agency’s first integrated, multi-channel content unit, establishing workflows, staffing models, and production standards across video, digital, social, experiential, and editorial.
• Designed the agency’s first unified workflow for integrated campaigns—aligning creative, strategy, and production into a scalable operating model the agency relied on moving forward.
• Established delivery discipline that translated creative ambition into executable plans, reducing rework, strengthening consistency, and enabling the agency to support larger, more complex accounts.
Select clients: ARRIS, BD Worldwide, Beech-Nut, Bertolli, Columbia University, Coupons.com, FX Networks, Lexus, Popsicle, RCI, SEI Financial, Suave, Trulia
TRIBAL WORLDWIDE (DDB)
Executive Producer
New York | 10.10 – 11.13
Executive Producer
New York | 10.10 – 11.13
• Led end-to-end production for integrated campaigns across broadcast, digital, and social—guiding creative through execution while managing timelines, budgets, and cross-functional teams.
• Oversaw $6MM+ in annual production spend—forecasting budgets, managing schedules, and coordinating vendors to keep delivery predictable and aligned.
• Built trusted client partnerships while leading a team of three producers—protecting creative intent, reducing friction, and driving delivery from pitch through final handoff.
Select clients: Alcon, CHPA, ExxonMobil, H&R Block, Hiscox, NFL, Nickelodeon, Pfizer, Viacom, The Lunchbox Fund
EDUCATION
New York University
Tisch School of the Arts
BFA, Film & Television Production
Lew Wasserman Fellowship Recipient
Tisch School of the Arts
BFA, Film & Television Production
Lew Wasserman Fellowship Recipient
Dutchess Community College
AS, Communications & Media Arts
AS, Communications & Media Arts
Avid Editing Master Class Series
Future Media Concepts
Future Media Concepts
AWARDS & RECOGNITION
Cannes Lions
3 Silver · 2 Bronze · 15 Shortlisted
3 Silver · 2 Bronze · 15 Shortlisted
D&AD
Wood Pencil
Wood Pencil
One Show
5 Merit · 2 Shortlisted
5 Merit · 2 Shortlisted
Clio Awards
Silver · Bronze · Shortlisted
Silver · Bronze · Shortlisted
ADC
Silver · Bronze · 2 Merit
Silver · Bronze · 2 Merit
LIA
Silver · 3 Finalists
Silver · 3 Finalists
El Ojo de Iberoamérica
Gold · 2 Silver
Gold · 2 Silver
Industry & Editorial Recognition
Ad Age A-List
Craft of the Year Nominee
Craft of the Year Nominee
Communication Arts
Advertising Annual 58
Advertising Annual 58
Webby Awards
Winner · 2 People's Voice Awards · Honoree · Nominee
Winner · 2 People's Voice Awards · Honoree · Nominee
Ciclope Festival
Gold
Gold
Campaign US
Inclusion & Creativity
Inclusion & Creativity
Additional Recognition
Jay Chiat Awards (Silver) · Facebook Awards (North America Regional Winner) · Project Isaac Awards (Gold) · Caples Awards (Finalist) · Digiday Awards (2 Finalist) · 4A’s Awards (Cause Partnership of the Year Finalist) · ADCOLOR Awards (Ad of the Year Nominee) · FWA (Site of the Day) · Telly Awards (multiple wins across branded content, editing, directing, and craft)
ORGANIZATIONS
The FWA
Jury Member
Jury Member
AdForum PHNX Awards
Jury Member
Jury Member
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class
Guest Speaker, Production Master Class
INTERESTS
Street art and pop surrealism. Film, animation, and documentaries. Pop culture, comics, Calvin and Hobbes — and a well-timed Schrute Farms reference.