CREATIVE PRODUCTION LEADER | EXECUTIVE PRODUCER | PRODUCTION ADVISOR
New York / 05.18 • Present
• End-to-End Production & Project Management: Oversee end-to-end production and project management, ensuring seamless execution of projects within agreed timelines, budgets, and deliverables.
• Production Strategy & Execution: Lead production strategy and execution for global brands, guiding in-house teams and agencies through creative challenges and production complexities, ensuring high-impact results across multichannel campaigns.
• Team Leadership & Best Practices: Educate and empower teams on best practices in production, cost efficiency, and risk mitigation to enhance workflow optimization and improve creative outcomes.
• Cost Analysis & Risk Mitigation: Deliver cost analysis and implement risk mitigation strategies to ensure efficient production spending across all channels, maximizing ROI while maintaining high creative quality and production standards.
Experienced Production Leader and Brand Advisor with over 15 years of leading cross-functional teams and managing global production efforts. I specialize in aligning creative vision with business goals, building strong, collaborative teams, and optimizing workflows to deliver high-quality content that drives results. With a hands-on approach to leadership, I mentor teams, streamline processes, and solve production challenges—all while ensuring the work is not only on time and budget but also engaging and impactful. I thrive in fast-paced environments where creativity and efficiency meet.
FREELANCE
Executive Producer / Manager / Production ConsultantFREELANCE
New York / 05.18 • Present
• End-to-End Production & Project Management: Oversee end-to-end production and project management, ensuring seamless execution of projects within agreed timelines, budgets, and deliverables.
• Production Strategy & Execution: Lead production strategy and execution for global brands, guiding in-house teams and agencies through creative challenges and production complexities, ensuring high-impact results across multichannel campaigns.
• Team Leadership & Best Practices: Educate and empower teams on best practices in production, cost efficiency, and risk mitigation to enhance workflow optimization and improve creative outcomes.
• Cost Analysis & Risk Mitigation: Deliver cost analysis and implement risk mitigation strategies to ensure efficient production spending across all channels, maximizing ROI while maintaining high creative quality and production standards.
Clients: Technology Humans And Taste (THAT), Eko, Walmart, APR, PepsiCo, Frito-Lay, Quaker, Gatorade, Hershey, 7‑Eleven, GE, Ervin & Smith, Henkel, biBerk, FCB Health, Digitas
ADVERTISING PRODUCTION RESOURCES (APR)
Managing Advisor, Content Creation
New York / 11.18 • 04.23
• Strategic Partnership: Advised marketers, agencies, and in-house teams on production strategies, risk mitigation, and cost-effective solutions to optimize workflows and enhance creative execution.
• Leadership & Team Management: Directed and mentored a team of 6 subject matter experts across broadcast, VFX, social, and digital production, driving cross-functional collaboration to deliver client-focused solutions.
• Data Analysis & Cost Optimization: Analyzed production spend and trends to uncover insights, mitigate risks, and optimize content creation ecosystems, achieving an average 15% reduction in overall production costs and maximizing ROI.
• Process Improvement & Workflow Streamlining: Conducted in-house production assessments for brands to streamline workflows, implement operational improvements, and enhance team productivity and project delivery times.
• Bid Management & Platform Optimization: Reviewed AICP bids and contributed to early beta testing and feature enhancements for ABID (AICP Bid Management Platform), ensuring the platform’s functionality aligned with client and agency needs.
• Industry Thought Leadership: Served as a guest speaker for the ANA (Association of National Advertisers) Production Master Class, sharing insights on production optimization, industry best practices, and creative trends.
• DEI & Sustainability Consultation: Provided consultation on Diversity, Equity, and Inclusion (DEI) and sustainability best practices within advertising production, supporting initiatives for a more inclusive and environmentally conscious production process.
ADVERTISING PRODUCTION RESOURCES (APR)
Managing Advisor, Content Creation
New York / 11.18 • 04.23
• Strategic Partnership: Advised marketers, agencies, and in-house teams on production strategies, risk mitigation, and cost-effective solutions to optimize workflows and enhance creative execution.
• Leadership & Team Management: Directed and mentored a team of 6 subject matter experts across broadcast, VFX, social, and digital production, driving cross-functional collaboration to deliver client-focused solutions.
• Data Analysis & Cost Optimization: Analyzed production spend and trends to uncover insights, mitigate risks, and optimize content creation ecosystems, achieving an average 15% reduction in overall production costs and maximizing ROI.
• Process Improvement & Workflow Streamlining: Conducted in-house production assessments for brands to streamline workflows, implement operational improvements, and enhance team productivity and project delivery times.
• Bid Management & Platform Optimization: Reviewed AICP bids and contributed to early beta testing and feature enhancements for ABID (AICP Bid Management Platform), ensuring the platform’s functionality aligned with client and agency needs.
• Industry Thought Leadership: Served as a guest speaker for the ANA (Association of National Advertisers) Production Master Class, sharing insights on production optimization, industry best practices, and creative trends.
• DEI & Sustainability Consultation: Provided consultation on Diversity, Equity, and Inclusion (DEI) and sustainability best practices within advertising production, supporting initiatives for a more inclusive and environmentally conscious production process.
• Discipline Lead, Digital & Emerging Technology: Led the development and enhancement of digital and experiential internal education programs, resulting in improved employee engagement and skill development across teams.
• Creative Operations Leadership: Developed and launched a new service offering in creative operations, expanding organizational capabilities and providing clients with more efficient and streamlined solutions.
• Creative Operations Leadership: Developed and launched a new service offering in creative operations, expanding organizational capabilities and providing clients with more efficient and streamlined solutions.
Clients: Frito-Lay, PepsiCo, Hershey, Atlassian, 7‑Eleven, Gatorade, Quaker, Tropicana, Lay’s, Cheetos, Doritos, Tostitos
VML
Executive Producer / Head of Production VML NY
New York / 08.15 • 05.18
Ad Age Agency A-List (2016) (2017) (2018)
Cannes Lions Entertainment Agency of the Year (2017) (2018)
• Division Establishment & Growth: Established a profitable production division and overhauled the project management function, transforming the New York office into an award-winning, sought-after broadcast and experiential offering within the holding company.
• Team Leadership & Mentorship: Managed and mentored a team of seven project managers and two producers while providing hands-on leadership for a multi-disciplinary production department, driving collaboration across teams.
• Executive Production & Video Direction: Executive produced complex, multifaceted creative campaigns, managing budgets, AICP bids, and high-level execution to bring big-concept ideas to life, all while adhering to SAG-AFTRA union guidelines. Oversaw video and post-production for social activations, ensuring seamless execution and alignment with client objectives.
• Team Growth & Impact: Increased the production team by 42%, contributing to VML's most successful year in its 25-year history and strengthening the company's position as a market leader.
• Business Development & Growth: Collaborated with agency leadership to increase business by 19%, building on three consecutive years of double-digit growth, expanding client relationships, and securing new opportunities.
• Profitability & Success Metrics: Partnered with senior management to revamp success metrics for profitability, resulting in higher client satisfaction and improved employee retention.
• Global Recognition & Awards: Executive produced award-winning content that helped the New York office achieve global recognition and solidify its reputation as a leader in production excellence within the industry.
Clients: Motorola, LEGOLAND, Chevron, International Olympic Committee, NBA, Dell, Special K, Shiseido, Tyson Foods, Miami Tourism, New Balance, ORB Vitamins, United Nations, AMC Networks
STORY WORLDWIDE
Head of Integrated Production
New York / Seattle / 11.13 • 08.15
• Team Leadership & Mentorship: Managed and mentored a team of six integrated producers while leading a multi-disciplinary production department of 18 professionals across New York and Seattle.
• Executive Content Production: Executive produced multichannel content across broadcast, web, social, and digital platforms, ensuring consistent brand messaging and high-quality production across all channels.
• Internal Production Division Creation: Built and staffed an internal production division—Story Films—which provided video and motion graphics production for social and digital distribution. This initiative resulted in a 12% reduction in outsourcing costs while simultaneously increasing the volume and quality of content produced. Additionally, it expanded production services offered to clients, providing a more streamlined and cost-effective solution.
• Video & Post-Production Direction: Directed video production and post-production for social and digital activations while handling all associated business affairs and talent management duties.
• Integrated Production Workflow Implementation: Successfully implemented an integrated production workflow for video, broadcast, web, digital, and point-of-sale elements across global campaign tactics.
• Project Estimation & Negotiation: Developed and negotiated large project estimates, statements of work (SOWs), project plans, and change orders for existing and prospective clients.
VML
Executive Producer / Head of Production VML NY
New York / 08.15 • 05.18
Ad Age Agency A-List (2016) (2017) (2018)
Cannes Lions Entertainment Agency of the Year (2017) (2018)
• Division Establishment & Growth: Established a profitable production division and overhauled the project management function, transforming the New York office into an award-winning, sought-after broadcast and experiential offering within the holding company.
• Team Leadership & Mentorship: Managed and mentored a team of seven project managers and two producers while providing hands-on leadership for a multi-disciplinary production department, driving collaboration across teams.
• Executive Production & Video Direction: Executive produced complex, multifaceted creative campaigns, managing budgets, AICP bids, and high-level execution to bring big-concept ideas to life, all while adhering to SAG-AFTRA union guidelines. Oversaw video and post-production for social activations, ensuring seamless execution and alignment with client objectives.
• Team Growth & Impact: Increased the production team by 42%, contributing to VML's most successful year in its 25-year history and strengthening the company's position as a market leader.
• Business Development & Growth: Collaborated with agency leadership to increase business by 19%, building on three consecutive years of double-digit growth, expanding client relationships, and securing new opportunities.
• Profitability & Success Metrics: Partnered with senior management to revamp success metrics for profitability, resulting in higher client satisfaction and improved employee retention.
• Global Recognition & Awards: Executive produced award-winning content that helped the New York office achieve global recognition and solidify its reputation as a leader in production excellence within the industry.
Clients: Motorola, LEGOLAND, Chevron, International Olympic Committee, NBA, Dell, Special K, Shiseido, Tyson Foods, Miami Tourism, New Balance, ORB Vitamins, United Nations, AMC Networks
STORY WORLDWIDE
Head of Integrated Production
New York / Seattle / 11.13 • 08.15
• Team Leadership & Mentorship: Managed and mentored a team of six integrated producers while leading a multi-disciplinary production department of 18 professionals across New York and Seattle.
• Executive Content Production: Executive produced multichannel content across broadcast, web, social, and digital platforms, ensuring consistent brand messaging and high-quality production across all channels.
• Internal Production Division Creation: Built and staffed an internal production division—Story Films—which provided video and motion graphics production for social and digital distribution. This initiative resulted in a 12% reduction in outsourcing costs while simultaneously increasing the volume and quality of content produced. Additionally, it expanded production services offered to clients, providing a more streamlined and cost-effective solution.
• Video & Post-Production Direction: Directed video production and post-production for social and digital activations while handling all associated business affairs and talent management duties.
• Integrated Production Workflow Implementation: Successfully implemented an integrated production workflow for video, broadcast, web, digital, and point-of-sale elements across global campaign tactics.
• Project Estimation & Negotiation: Developed and negotiated large project estimates, statements of work (SOWs), project plans, and change orders for existing and prospective clients.
Clients: Beech-Nut, ARRIS, Unilever, Popsicle, Suave, Bertolli, BD Worldwide, WGN America, USA Network, FXX, RCI, Lexus, Trulia, Coupons.com, SEI Financial, Beech-Nut Nutrition, Columbia University
TRIBAL WORLDWIDE
Executive Producer
New York / 10.10 • 11.13
FWA Hall of Fame (2012)
Webby Agency of the Year (2013)
• Executive Production & Video Direction: Executive produced broadcast, web, digital, and integrated content for 10+ agency clients, managing an operating budget of $4 million. Directed video production and post-production for industrial, digital, and social activations, ensuring high-quality deliverables across multiple platforms.
• Campaign Operations & Financial Management: Managed operations for several global campaigns, including auditing, budgeting, forecasting, scheduling, financial management, and billing, ensuring alignment with client goals and project timelines.
• Client & Team Leadership: Oversaw multiple client relationships, coordinated production teams, and led a team of three integrated producers, ensuring seamless collaboration and on-time, within-budget project delivery.
Clients: Alcon, Viacom, Hiscox Insurance, H&R Block, ExxonMobil, CHPA, Pfizer, Children's Advil, NFL, Nickelodeon, The Lunchbox Fund
EDUCATION
New York University Tisch School of the Arts
BFA, Film & Television Production
Lew Wasserman MCA Fellowship
Dutchess Community College
AS, Communications & Media Arts
Avid Editing Master Class
Certificate, Future Media Concepts
AWARDS
Cannes Lions
3 Silver | 2 Bronze | 15 Shortlisted
D&AD
Wood Pencil
ADC
Silver | Bronze | 2 Merit
One Show
5 Merit | 2 Shortlisted
Clio
Silver | Bronze | Shortlist
Webby Awards
Webby Winner | 2 People’s Voice | Honoree | Nominee
El Ojo de Iberoamérica Awards
Gold | 2 Silver
Ciclope
Gold
London International Awards
Silver | 3 Finalists
Communication Arts
Annual 58
Project Isaac
Gold
Facebook Awards
North America Regional Winner
Adweek Awards Craft of the Year
Jay Chiat Awards
Silver
New York Festivals
Bronze
FWA of the Day
Telly
37 Awards
Campaign US
Inclusion & Creativity
Guinness World Record
Bernbach Awards
Nominee
Caples
Finalist
Digiday
2 Finalists
4A's Cause Partnership of the Year
Finalist
ADCOLOR Ad of the Year
Nominee
The RX Club
Award of Excellence
AMP
Shortlist
ORGANIZATIONS
Telly Awards
Judge
The FWA
Jury Member (05.18 • 10.22)
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class
WHAT ELSE MAKES ME TICK
Film, Animation, Documentaries, Pop Culture, Street Art, Calvin and Hobbes, Schrute Farms, Comics, Technology
TRIBAL WORLDWIDE
Executive Producer
New York / 10.10 • 11.13
FWA Hall of Fame (2012)
Webby Agency of the Year (2013)
• Executive Production & Video Direction: Executive produced broadcast, web, digital, and integrated content for 10+ agency clients, managing an operating budget of $4 million. Directed video production and post-production for industrial, digital, and social activations, ensuring high-quality deliverables across multiple platforms.
• Campaign Operations & Financial Management: Managed operations for several global campaigns, including auditing, budgeting, forecasting, scheduling, financial management, and billing, ensuring alignment with client goals and project timelines.
• Client & Team Leadership: Oversaw multiple client relationships, coordinated production teams, and led a team of three integrated producers, ensuring seamless collaboration and on-time, within-budget project delivery.
Clients: Alcon, Viacom, Hiscox Insurance, H&R Block, ExxonMobil, CHPA, Pfizer, Children's Advil, NFL, Nickelodeon, The Lunchbox Fund
EDUCATION
New York University Tisch School of the Arts
BFA, Film & Television Production
Lew Wasserman MCA Fellowship
Dutchess Community College
AS, Communications & Media Arts
Avid Editing Master Class
Certificate, Future Media Concepts
AWARDS
Cannes Lions
3 Silver | 2 Bronze | 15 Shortlisted
D&AD
Wood Pencil
ADC
Silver | Bronze | 2 Merit
One Show
5 Merit | 2 Shortlisted
Clio
Silver | Bronze | Shortlist
Webby Awards
Webby Winner | 2 People’s Voice | Honoree | Nominee
El Ojo de Iberoamérica Awards
Gold | 2 Silver
Ciclope
Gold
London International Awards
Silver | 3 Finalists
Communication Arts
Annual 58
Project Isaac
Gold
Facebook Awards
North America Regional Winner
Adweek Awards Craft of the Year
Jay Chiat Awards
Silver
New York Festivals
Bronze
FWA of the Day
Telly
37 Awards
Campaign US
Inclusion & Creativity
Guinness World Record
Bernbach Awards
Nominee
Caples
Finalist
Digiday
2 Finalists
4A's Cause Partnership of the Year
Finalist
ADCOLOR Ad of the Year
Nominee
The RX Club
Award of Excellence
AMP
Shortlist
ORGANIZATIONS
Telly Awards
Judge
The FWA
Jury Member (05.18 • 10.22)
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class
WHAT ELSE MAKES ME TICK
Film, Animation, Documentaries, Pop Culture, Street Art, Calvin and Hobbes, Schrute Farms, Comics, Technology