CREATIVE PRODUCTION LEADER | EXECUTIVE PRODUCER | PRODUCTION ADVISOR
New York / 05.18 • Present
• End-to-End Production & Project Management: Oversee end-to-end production and project management, ensuring seamless execution of projects within agreed timelines, budgets, and deliverables while achieving an average of 15% production cost savings.
• Production Strategy & Execution: Lead production strategy and execution for global brands, guiding in-house teams and agencies through creative challenges and production complexities, ensuring multichannel high-impact results.
• Team Leadership & Best Practices: Educate and empower teams on best practices in production, cost efficiency, and production trends to optimize workflow and improve creative outcomes.
Experienced Production Leader and Brand Advisor with over 15 years of leading cross-functional teams and managing global production efforts. I specialize in aligning creative vision with business goals, building strong, collaborative teams, and optimizing workflows to deliver high-quality content that drives results. With a hands-on approach to leadership, I mentor teams, streamline processes, and solve production challenges—all while ensuring the work is not only on time and budget but also engaging and impactful. I thrive in fast-paced environments where creativity and efficiency meet.
FREELANCE
Executive Producer / Manager / Production ConsultantFREELANCE
New York / 05.18 • Present
• End-to-End Production & Project Management: Oversee end-to-end production and project management, ensuring seamless execution of projects within agreed timelines, budgets, and deliverables while achieving an average of 15% production cost savings.
• Production Strategy & Execution: Lead production strategy and execution for global brands, guiding in-house teams and agencies through creative challenges and production complexities, ensuring multichannel high-impact results.
• Team Leadership & Best Practices: Educate and empower teams on best practices in production, cost efficiency, and production trends to optimize workflow and improve creative outcomes.
• Cost Analysis & Risk Mitigation: Conduct cost analysis and implement risk mitigation strategies to optimize production spending, maximize ROI, ensure high-quality standards across all channels, and achieve significant cost avoidance through proactive risk assessments.
Clients: 7-Eleven, APR, biBerk, Digitas, Eko, Ervin & Smith, FCB Health, Frito-Lay, Gatorade, GE, Henkel, Hershey, PepsiCo, Quaker, Technology Humans And Taste, and Walmart.
ADVERTISING PRODUCTION RESOURCES (APR)
Managing Advisor, Content Creation
New York / 11.18 • 04.23
• Strategic Partnership, Data Analysis & Cost Optimization: Provided strategic advice on production, risk management, and cost-reduction initiatives. Analyzed spending trends to optimize workflows, reduce costs, and drive 15% savings across campaigns, maximizing ROI.
• Leadership & Team Management: Directed and coached a team of six subject matter experts across broadcast, VFX, social, and digital production, driving cross-functional collaboration to deliver client-focused solutions.
• Process Improvement & Workflow Streamlining: Conducted in-house production assessments for brands, streamlining workflows, implementing operational improvements, and reducing redundancies by 25%, leading to faster project delivery and improved team productivity.
• Bid Management & Platform Optimization: Reviewed AICP bids and contributed to early beta testing and feature enhancements for ABID (AICP Bid Management Platform), ensuring that the platform’s functionality met marketers’ and agencies’ bidding needs.
• Industry Thought Leadership: Served as a guest speaker for the ANA (Association of National Advertisers) Production Master Class, sharing insights on production optimization, industry best practices, and creative trends.
ADVERTISING PRODUCTION RESOURCES (APR)
Managing Advisor, Content Creation
New York / 11.18 • 04.23
• Strategic Partnership, Data Analysis & Cost Optimization: Provided strategic advice on production, risk management, and cost-reduction initiatives. Analyzed spending trends to optimize workflows, reduce costs, and drive 15% savings across campaigns, maximizing ROI.
• Leadership & Team Management: Directed and coached a team of six subject matter experts across broadcast, VFX, social, and digital production, driving cross-functional collaboration to deliver client-focused solutions.
• Process Improvement & Workflow Streamlining: Conducted in-house production assessments for brands, streamlining workflows, implementing operational improvements, and reducing redundancies by 25%, leading to faster project delivery and improved team productivity.
• Bid Management & Platform Optimization: Reviewed AICP bids and contributed to early beta testing and feature enhancements for ABID (AICP Bid Management Platform), ensuring that the platform’s functionality met marketers’ and agencies’ bidding needs.
• Industry Thought Leadership: Served as a guest speaker for the ANA (Association of National Advertisers) Production Master Class, sharing insights on production optimization, industry best practices, and creative trends.
• Discipline Lead, Digital & Emerging Technology: Led the development and enhancement of digital and experiential internal education programs, resulting in improved employee engagement and skill development across teams.
• Creative Operations Leadership: Developed and launched a new service offering in creative operations, driving revenue growth, enhancing organizational capabilities, and delivering more efficient, streamlined solutions to clients.
• Creative Operations Leadership: Developed and launched a new service offering in creative operations, driving revenue growth, enhancing organizational capabilities, and delivering more efficient, streamlined solutions to clients.
Clients: 7-Eleven, Atlassian, Cheetos, Doritos, Frito-Lay, Gatorade, Hershey, Lay's, PepsiCo, Quaker, Tostitos, and Tropicana.
VML
Executive Producer / Head of Production VML NY
New York / 08.15 • 05.18
• Division Establishment & Growth: Established a profitable production division and led the digital transformation of project management, integrating innovative technologies that transformed the New York office into an award-winning, sought-after broadcast and experiential offering within the holding company.
VML
Executive Producer / Head of Production VML NY
New York / 08.15 • 05.18
• Division Establishment & Growth: Established a profitable production division and led the digital transformation of project management, integrating innovative technologies that transformed the New York office into an award-winning, sought-after broadcast and experiential offering within the holding company.
• Team Leadership & Mentorship: Managed and mentored a team of seven project managers and two producers, driving cross-functional collaboration and hands-on leadership within a multi-disciplinary production department.
• Executive Production & Video Direction: Executive-produced multi-faceted, award-winning campaigns, solidifying the New York office’s reputation for production excellence. Managed budgets, AICP bids, and SAG-AFTRA compliance. Directed video and post-production for social media, increasing audience engagement by 28%.
• Team Expansion & Impact: Grew the production team by 42%, contributing to VML’s most successful year in its 25-year history and cementing the company’s position as a market leader.
• Business Development & Growth: Collaborated with leadership to boost business by 19%, continuing three years of double-digit growth, expanding client relationships, and securing new opportunities.
Clients: AMC Networks, Chevron, Dell, International Olympic Committee, Kellogg's, LEGOLAND, Miami Tourism, Motorola, NBA, New Balance, ORB Vitamins, Shiseido, Tyson Foods, and the United Nations.
• Executive Production & Video Direction: Executive-produced multi-faceted, award-winning campaigns, solidifying the New York office’s reputation for production excellence. Managed budgets, AICP bids, and SAG-AFTRA compliance. Directed video and post-production for social media, increasing audience engagement by 28%.
• Team Expansion & Impact: Grew the production team by 42%, contributing to VML’s most successful year in its 25-year history and cementing the company’s position as a market leader.
• Business Development & Growth: Collaborated with leadership to boost business by 19%, continuing three years of double-digit growth, expanding client relationships, and securing new opportunities.
Clients: AMC Networks, Chevron, Dell, International Olympic Committee, Kellogg's, LEGOLAND, Miami Tourism, Motorola, NBA, New Balance, ORB Vitamins, Shiseido, Tyson Foods, and the United Nations.
Cannes Lions Entertainment Agency of the Year (2017, 2018) | Ad Age Agency A-List (2016, 2017, 2018)
STORY WORLDWIDE
Head of Integrated Production
New York / Seattle / 11.13 • 08.15
• Team Leadership & Mentorship: Managed and mentored a team of six integrated producers while leading a multi-disciplinary production department of 18 professionals across New York and Seattle.
• Internal Production Division Creation: Built and staffed an internal production division—Story Films—providing video and motion graphics for social and digital distribution. Spearheaded the digital transformation of production workflows, reducing outsourcing costs by 12%, increasing content volume and quality, and expanding production services for a more streamlined, cost-effective solution.
• Integrated Production Workflow Implementation: Developed and implemented an integrated workflow for global campaigns, reducing production turnaround by 20% and ensuring cohesive brand messaging across video, broadcast, web, digital, and point-of-sale elements.
STORY WORLDWIDE
Head of Integrated Production
New York / Seattle / 11.13 • 08.15
• Team Leadership & Mentorship: Managed and mentored a team of six integrated producers while leading a multi-disciplinary production department of 18 professionals across New York and Seattle.
• Internal Production Division Creation: Built and staffed an internal production division—Story Films—providing video and motion graphics for social and digital distribution. Spearheaded the digital transformation of production workflows, reducing outsourcing costs by 12%, increasing content volume and quality, and expanding production services for a more streamlined, cost-effective solution.
• Integrated Production Workflow Implementation: Developed and implemented an integrated workflow for global campaigns, reducing production turnaround by 20% and ensuring cohesive brand messaging across video, broadcast, web, digital, and point-of-sale elements.
• Executive Content Production: Executive-produced multichannel content across broadcast, web, social, and digital platforms, ensuring consistent brand messaging and high-quality production across all channels.
• Project Estimation & Negotiation: Developed and negotiated project estimates, SOWs, plans, and change orders for existing and prospective clients, resulting in a 10% increase in win rate and enhanced client satisfaction.
• Project Estimation & Negotiation: Developed and negotiated project estimates, SOWs, plans, and change orders for existing and prospective clients, resulting in a 10% increase in win rate and enhanced client satisfaction.
• Video & Post-Production Direction: Directed video and post-production for social and digital activations while managing all business affairs and talent-related tasks.
Clients: ARRIS, BD Worldwide, Beech-Nut, Bertolli, Columbia University, Coupons.com, FX Networks, Lexus, Popsicle, RCI, SEI Financial, Suave, Trulia, Unilever, USA Network, and WGN America.
TRIBAL WORLDWIDE
Executive Producer
New York / 10.10 • 11.13
• Executive Production & Video Direction: Executive-produced broadcast, web, digital, and integrated content for 10+ brands, managing a $6MM budget. Directed video and post-production for industrial, digital, and social activations, optimizing audience reach and engagement.
• Campaign Operations & Financial Management: Led global campaign operations, overseeing auditing, budgeting, forecasting, and scheduling, ensuring alignment with client goals, deadlines, and KPIs to drive efficiency and results.
• Client & Team Leadership: Managed multiple client relationships and led a team of three producers, fostering seamless collaboration and consistently delivering 100% of projects on time and within budget.
Clients: Alcon, Children's Advil, CHPA, ExxonMobil, H&R Block, Hiscox, NFL, Nickelodeon, Pfizer, The Lunchbox Fund, and Viacom.
TRIBAL WORLDWIDE
Executive Producer
New York / 10.10 • 11.13
• Executive Production & Video Direction: Executive-produced broadcast, web, digital, and integrated content for 10+ brands, managing a $6MM budget. Directed video and post-production for industrial, digital, and social activations, optimizing audience reach and engagement.
• Campaign Operations & Financial Management: Led global campaign operations, overseeing auditing, budgeting, forecasting, and scheduling, ensuring alignment with client goals, deadlines, and KPIs to drive efficiency and results.
• Client & Team Leadership: Managed multiple client relationships and led a team of three producers, fostering seamless collaboration and consistently delivering 100% of projects on time and within budget.
Clients: Alcon, Children's Advil, CHPA, ExxonMobil, H&R Block, Hiscox, NFL, Nickelodeon, Pfizer, The Lunchbox Fund, and Viacom.
FWA Hall of Fame (2012) | Webby Agency of the Year (2013)
EDUCATION
New York University Tisch School of the Arts
BFA, Film & Television Production
The Lew Wasserman Fellowship
Dutchess Community College
AS, Communications & Media Arts
Avid Editing Master Class
Certificate, Future Media Concepts
AWARDS
Cannes Lions
3 Silver | 2 Bronze | 15 Shortlisted
D&AD
Wood Pencil
EDUCATION
New York University Tisch School of the Arts
BFA, Film & Television Production
The Lew Wasserman Fellowship
Dutchess Community College
AS, Communications & Media Arts
Avid Editing Master Class
Certificate, Future Media Concepts
AWARDS
Cannes Lions
3 Silver | 2 Bronze | 15 Shortlisted
D&AD
Wood Pencil
One Show
5 Merit | 2 Shortlisted
5 Merit | 2 Shortlisted
Clio Awards
Silver | Bronze | Shortlist
Silver | Bronze | Shortlist
Adweek Awards
Craft of the Year
Craft of the Year
LIA
Silver | 3 Finalists
ADC
Silver | Bronze | 2 Merit
Silver | 3 Finalists
ADC
Silver | Bronze | 2 Merit
El Ojo
Gold | 2 Silver
Webby Awards
Webby Winner | 2 People’s Voice | Honoree | Nominee
Gold | 2 Silver
Webby Awards
Webby Winner | 2 People’s Voice | Honoree | Nominee
Jay Chiat Awards
Silver
Silver
New York Festivals
Bronze
Ciclope
Gold
Bronze
Ciclope
Gold
Communication Arts
Annual 58
Annual 58
Campaign US Awards
Inclusion & Creativity
Inclusion & Creativity
FWA of the Day
Telly Awards
37 Awards
37 Awards
Caples Awards
Finalist
Digiday Awards
2 Finalists
Finalist
Digiday Awards
2 Finalists
ADCOLOR Awards
Ad of the Year Nominee
Ad of the Year Nominee
The RX Club Awards
Award of Excellence
Award of Excellence
Bernbach Awards
Nominee
Nominee
AMP Awards
Shortlist
Shortlist
4A's
Cause Partnership of the Year Finalist
Cause Partnership of the Year Finalist
Project Isaac
Gold
Gold
Facebook Awards
North America Regional Winner
North America Regional Winner
Guinness World Records
The Lew Wasserman Fellowship
ORGANIZATIONS
Telly Awards
Judge
The FWA
Jury Member (05.18 • 10.22)
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class
INTERESTS
Street Art, Pop Surrealism, Film, Animation, Documentaries, Pop Culture, Technology, Comics, Calvin and Hobbes, and Schrute Farms.
Telly Awards
Judge
The FWA
Jury Member (05.18 • 10.22)
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class
INTERESTS
Street Art, Pop Surrealism, Film, Animation, Documentaries, Pop Culture, Technology, Comics, Calvin and Hobbes, and Schrute Farms.