Award-winning executive producer and production consultant with experience creating and directing outstanding broadcast, digital, and experiential advertising for global brands and top agencies. A dynamic leader known for building and developing talented production teams that succeed in fast-paced, deadline-driven environments. Strategic storyteller with a passion for solving complex marketing problems by leveraging customer insights and delivering compelling content, regardless of budget or timeline. Exceptional communicator and presenter who brings clients, creative teams, and brand managers together to produce impactful integrated campaigns that increase ROI and agency profitability.

Executive Producer / Manager / Production Consultant
New York / 05.18 • Present

• Helping global agencies, brands, and in-house teams navigate the convergence of traditional and digital production as an executive producer, project leader, and production consultant.
Clients: Technology Humans And Taste (THAT), Eko, Walmart, APR, PepsiCo, Frito-Lay, Quaker, Gatorade, Hershey, 7-Eleven, GE, Henkel

Managing Advisor, Content Creation
New York / 11.18 • 04.23

APR guides brands on how best to produce their marketing content and brand experiences.

• Served as a strategic partner to marketers and agencies in the creative development process, including proactively sharing recommendations relative to production approaches/options, flagging potential risks, and providing alternative solutions and cost and process efficiency opportunities.
• Managed a team of six subject matter experts comprising expertise in broadcast, visual effects, social, and digital production.

• Collected and analyzed data to track production spend and identify production trends and opportunities to optimize a brand's content creation ecosystem.

• Digital and Emerging Technology Discipline Lead

• Advertising production DEI and Sustainability consultation

• AICP bid review, ABID (Bid Management) consultation

Clients: Frito-Lay, PepsiCo, Hershey, Atlassian, 7‑Eleven, Gatorade, Quaker, Tropicana, Lay’s, Cheetos, Doritos, Tostitos

Executive Producer / Head of Production VML NY
New York / 08.15 • 05.18

Ad Age Agency A-List (2016) (2017) (2018)
Cannes Lions Entertainment Agency of the Year (2017) (2018)

• Established a profitable production division, overhauled the project management function, and transitioned the capabilities of the New York office into an award-winning, sought-after broadcast and experiential offering within the holding company. 
• Directed and mentored a team of seven project managers and two producers while being a hands-on leader for a multi-disciplinary production department. 
• Executive produced broadcast, digital, experiential, mobile, and integrated content while directing video and post-production for social activation.
• Grew team by 42%, helping solidify VML’s most successful year in its 25-year history.

• Collaborated with agency leadership to increase business by 19% on top of three consecutive years of double-digit growth.

• Partnered with senior management to revamp success metrics for profitability resulting in higher client satisfaction and employee retention.

• Executive produced content that helped the New York office achieve global recognition and awards for the very first time.

Clients: Motorola, LEGOLAND, Chevron, International Olympic Committee, Special K, Dell, Shiseido, Tyson Foods, Miami Tourism, New Balance, ORB Vitamins, NBA, United Nations, AMC Networks

Head of Integrated Production 
New York / Seattle / 11.13 • 08.15

• Managed and mentored a team of six integrated producers while leading a multi-disciplinary production department of 18 in New York and Seattle. 
• Executive produced content for multiple channels: broadcast, web, social, and mobile.

• Directed video and post-production for social and digital activation while executing all related business affairs and talent management duties.

• Built and staffed an internal production division, Story Films, which offered video and motion graphics production for broadcast, social, and digital distribution.

• Successfully implemented an integrated production workflow for video, broadcast, web, mobile, and point-of-sale global campaign tactics.

• Developed and negotiated large project estimates, statements of work, project plans, and change orders for existing and prospective clients.
Clients: Beech-Nut, ARRIS, Unilever, Popsicle, Suave, Bertolli, BD Worldwide, WGN America, USA Network, FXX, RCI, Lexus, Trulia

Executive Producer
New York
 / 10.10 • 11.13

FWA Hall of Fame (2012)
Webby Agency of the Year (2013)

• Executive produced broadcast, web, mobile, and integrated content for 10+ agency clients. Managed an operating budget of $4 million and directed video and post-production for industrial, digital, and social activation.

• Managed operations for several global campaigns, including auditing, budgeting, forecasting, scheduling, financials, and billing.

• Oversaw multiple client relationships, production teams, and three integrated producers.
Clients: Alcon, Viacom, Hiscox Insurance, H&R Block, ExxonMobil, CHPA, Pfizer, Children's Advil, NFL, Nickelodeon, The Lunchbox Fund

Associate Director, Project Management (Contract)
New York / 08.10 • 10.10 

• Developed resource plans by working with capability project leaders to ensure appropriate staff throughout each project phase.

• Managed the Novartis patient adherence pilot program for hypertension built around mobile devices and email communication.

• Proactively adjusted budget and resources, as appropriate, in accordance with scope.

• Guided team in mitigating regulatory risks with a solutions-based approach.

Client: Novartis

Producer (Contract)  
New York / 03.10 • 07.10

• Oversaw project pre-production, including storyboards, casting, talent direction, and post-production (editing, motion graphics, art buying, and media encoding).

• Acted as production liaison for the FCB digital media division between client engagement and creative teams. Managed all phases of production on extremely lean budgets.

• Produced the inaugural Cephalon NUVIGIL national radio commercials for terrestrial and online broadcasts.

• Created and maintained budgets and production schedules while negotiating music/art usage rights, vendor contracts, freelancers, and SAG-AFTRA talent.

Clients: Cephalon, Roche, Janssen, Johnson & Johnson

Producer / Editor
New York / 01.05 • 03.10

• Designed and implemented a project workflow to meet client/project objectives and standardize departmental procedures, reducing production time and client costs.

• As producer and director, managed creative writing, design, wireframes, sitemaps, casting, and talent.

• Cut technical production time from 12 days to 5 days by implementing a shared storage environment, creating a style guide, automating the video encoding process, and developing video edit/preparation macros.

• Consulted with clients on design and branding for web, interactive media, SCORM compliant e-learning, webcasts, and mobile video campaigns.

• Led project managers, instructional designers, programmers, video editors, and quality control technicians in five states while working with overseas developers in China and India.

Clients: Pfizer, Novartis, Deloitte, IMA, New York Life, ADP

New York University Tisch School of the Arts
BFA, Film & Television Production
Lew Wasserman MCA Fellowship
Dutchess Community College
AS, Communications & Media Arts
Avid Editing Master Class
Certificate, Future Media Concepts
Final Cut Pro for Avid Editors
Certificate, Future Media Concepts
Directing Commercials
Workshop, One on One NYC
Introduction to Color Grading
Certificate, Manhattan Edit Workshop

Cannes Lions
3 Silver | 2 Bronze | 15 Shortlisted
Wood Pencil
Silver | Bronze | 2 Merit
One Show
5 Merit | 2 Shortlisted
Silver | Bronze | Shortlist
Webby Awards
Webby Winner | 2 People’s Voice | Honoree | 
El Ojo de Iberoamérica Awards
Gold | 2 Silver
London International Awards
Silver | 3 Finalists
Communication Arts
Annual 58
Project Isaac
Facebook Awards
North America Regional Winner
Adweek Awards Craft of the Year 
Jay Chiat Awards
New York Festivals
FWA of the Day
37 Awards
Campaign US
Inclusion & Creativity
Guinness World Record
Bernbach Awards
2 Finalists
4A's Cause Partnership of the Year
ADCOLOR Ad of the Year
The RX Club
Award of Excellence

Telly Awards
Jury Member (05.18 • 10.22) 
The Gotham Film & Media Institute
ANA (Association of National Advertisers)
Guest Speaker, Production Master Class

Film, Animation, Documentaries, Pop Culture, Street Art, Calvin and Hobbes,
Schrute FarmsComics, Technology
Back to Top