SURVIVING THE BADLANDS
The first exclusive, interactive miniseries created only for Instagram Stories that utilized video and non-linear tapping to create an immersive Choose Your Own Adventure.
Fans tapped to control their favorite characters, deciding whether to run, fight, make an alliance, or even kill. With 16 different paths and 22 interactions, fans didn't just watch; they played and replayed until they reached every different ending.
• 96% of viewers watched each Instagram Story from beginning to end
Digital | Social
Cannes Lions: Shortlist | One Show: Shortlist