Surviving the Badlands
An interactive miniseries designed exclusively for Instagram Stories turned passive viewing into active choice. Using non-linear storytelling, fans tapped to guide characters through branching paths—deciding whether to run, fight, form alliances, or betray—unlocking multiple outcomes through repeat play.
I led the project, overseeing production and interactive execution to turn Instagram Stories into a branching narrative experience.
• 96% of viewers watched each Story from beginning to end
