ARRIS — Inventing the Future
Following the acquisition of Motorola Home, ARRIS needed a CES debut that clearly introduced its new brand identity and articulated what the brand stood for to employees, partners, and customers. The work marked a turning point—positioning ARRIS as forward-looking, confident, and distinct from its legacy.
That shift translated into a cohesive presence across the CES environment, using storytelling and design to unify digital, social, and point-of-sale touchpoints under a single, future-facing vision.
Production oversight aligned digital, social, and on-site experiences to deliver a clear, cohesive brand debut.