THIS IS REAL FOOD FOR BABIES
Increasingly, millennial moms were avoiding the baby food aisles, choosing to make food for their babies at home. Homemade food had become Beech-Nut’s biggest competitor.
We created a narrative that rejected factory baby food by embracing homemade. On all channels — broadcast, print, digital, social, outdoor — we told Beech Nut’s real food story.
• Increased Facebook followers from 25k to 350k in under 3 months with an engagement rate 500% above average
• Monthly website traffic increased by 205%
Broadcast | Print | Digital | Social | OOH
Creativity Top 20
Telly | Caples: Finalist
RadicalMedia | Andrew Becker
Outpost Digital | Jesse Overman