Beech-Nut — This Is Real Food for Babies
As millennial parents increasingly chose to make baby food at home, homemade preparation became Beech-Nut’s biggest competitor. The campaign rejected factory-made conventions and reframed the brand around real ingredients, transparency, and how food is actually made for babies—establishing a clear, consistent message across all major channels.
Production shaped execution across broadcast, print, digital, social, and outdoor to ensure the ingredient-first philosophy translated clearly and credibly at scale.
Partners:
RadicalMedia | Andrew Becker | Outpost Digital | Jesse Overman | Craig Cutler
Mother's Day Activation
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