'TWAS THE NIGHT BEFORE SUPER BOWL The Super Bowl legends of yesteryear (Peyton Manning, Eli Manning, Joe Montana, Jerry Rice, Troy Aikman, Terry Bradshaw, Jerome Bettis, Deion Sanders) are too excited about the big game to sleep, so they’re up causing mischief and eating their favorite Frito-Lay snacks, all narrated by Marshawn Lynch. • 17 billion impressions • 16% increase in sales vs. the prior year Channels: Broadcast | Digital | Social Awards: Clio Production: Film 47 | Peter Berg Editorial: The Den | Andrew Ratzlaff, Christjan Jordan VFX Production: The Mill