Frito-Lay — ’Twas the Night Before Super Bowl
A holiday-style Super Bowl film that reimagined iconic NFL legends as restless kids on the night before the big game—too excited to sleep, roaming the house, causing mischief, and raiding their favorite Frito-Lay snacks, with narration by Marshawn Lynch.
My focus was end-to-end production oversight, guiding key production decisions across talent, schedule, and logistics to translate ambitious creative into broadcast-ready execution under Super Bowl timelines.
• 17 billion impressions
• 16% increase in sales vs. the prior year
• 17 billion impressions
• 16% increase in sales vs. the prior year
Partners:
Film 47 | Peter Berg | The Den | Andrew Ratzlaff | Christjan Jordan | The Mill
Film 47 | Peter Berg | The Den | Andrew Ratzlaff | Christjan Jordan | The Mill