'TWAS THE NIGHT BEFORE SUPER BOWL The Super Bowl legends of yesteryear—Peyton Manning, Eli Manning, Joe Montana, Jerry Rice, Troy Aikman, Terry Bradshaw, Jerome Bettis, and Deion Sanders—are too excited about the big game to sleep. Instead, they’re up causing mischief and eating their favorite Frito-Lay snacks, with narration by Marshawn Lynch. • 17 billion impressions • 16% increase in sales compared to the prior year Channels: Broadcast | Digital | Social Awards: Clio Sports: Silver Production: Film 47 | Peter Berg Editorial: The Den | Andrew Ratzlaff, Christjan Jordan VFX: The Mill