THE HISCOX REACTOR Hiscox is the first to offer insurance in the United States for small business professionals that is direct, online, and in real time. The Hiscox Reactor is a Rube Goldberg inspired machine that uses your LinkedIn profile to tell a personalized story of how your past and present actions affect your potential success as an entrepreneur. The Hiscox Reactor experience was launched in the USA and the UK. • 45K visits in the first two months (USA only) • 50% of users shared the experience (USA only) Channels: Mobile | Digital | Social Media: The Wall Street Journal | Little Black Book | The New York Egotist | Campaign Awards: Telly | FWA: Shortlist | Bernbach: Nominee Production: MediaMonks