THE HISCOX REACTOR
Hiscox is the first to offer insurance in the United States for small business professionals that is direct, online, and in real-time.
The Hiscox Reactor is a Rube Goldberg-inspired machine that uses your LinkedIn profile to tell a personalized story of how your past and present actions affect your potential success as an entrepreneur.
The Hiscox Reactor experience was launched in the USA and the UK.
• 45K visits in the first two months (USA only)
• 50% of users shared the experience (USA only)
Mobile | Digital | Social
The Wall Street Journal | Little Black Book | The New York Egotist | Campaign
Telly | FWA: Shortlist | Bernbach: Nominee