THE HISCOX REACTOR Hiscox is the first to offer direct, online, and real-time insurance for small business professionals in the United States. The Hiscox Reactor is a Rube Goldberg-inspired machine that uses your LinkedIn profile to tell a personalized story of how your past and present actions affect your potential success as an entrepreneur. The Hiscox Reactor experience was launched in the USA and the UK. • 45k visits in the first two months (USA only) • 50% of users shared the experience (USA only) Channels: Mobile | Digital | Social Media: The Wall Street Journal | Little Black Book | The New York Egotist | Campaign Awards: Telly | FWA: Shortlist | Bernbach: Nominee Production: Monks