THE HISCOX REACTOR Hiscox is the first to offer direct, online, and real-time insurance for small business professionals in the United States. The Hiscox Reactor is a Rube Goldberg-inspired machine that uses your LinkedIn profile to create a personalized story of how your past and present actions influence your potential success as an entrepreneur. • 45k visits in the first two months • 50% of users shared the experience Channels: Mobile | Digital | Social Media: The Wall Street Journal | Little Black Book | The New York Egotist | Campaign Awards: Telly Awards | FWA: Shortlist | Bernbach Awards: Nominee Production: Monks