![](https://cdn.myportfolio.com/ab8d3ff326e1790ce37841fc6dfbaa9a/7b7b1f6d-5ae4-4aba-870e-18e3d20e0a18_rw_1200.jpg?h=3f442274d7a09e43622aae6b70a843e1)
![](https://cdn.myportfolio.com/ab8d3ff326e1790ce37841fc6dfbaa9a/973f598f-3972-48ac-8bce-79931972c998_rw_1920.jpg?h=ccf64f4e2638e7cc1fa6db70c13729de)
![](https://cdn.myportfolio.com/ab8d3ff326e1790ce37841fc6dfbaa9a/beebb26b-b859-4c88-af58-f6053c4b4f4c_rw_1920.jpg?h=a99796d8d6a48f9f832e91ba4c1c3006)
THE HISCOX REACTOR Hiscox is the first to offer insurance in the United States for small business professionals that is direct, online, and in real-time. The Hiscox Reactor is a Rube Goldberg-inspired machine that uses your LinkedIn profile to tell a personalized story of how your past and present actions affect your potential success as an entrepreneur. The Hiscox Reactor experience was launched in the USA and the UK. • 45K visits in the first two months (USA only) • 50% of users shared the experience (USA only) Channels: Mobile | Digital | Social Media: The Wall Street Journal | Little Black Book | The New York Egotist | Campaign Awards: Telly | FWA: Shortlist | Bernbach: Nominee Production: MediaMonks