LEGOLAND — The LEGO Movie 4D: A New Adventure
To kick off the launch of THE LEGO MOVIE 4D: A New Adventure, the campaign introduced the attraction’s new villain, Risky Business, through a pair of radio spots voiced by Patton Oswalt—establishing the story before the experience opened and building anticipation beyond the park.
Production oversight guided audio, print, and social production—coordinating the rollout across channels to introduce the villain ahead of the in-park experience.
Partners:
Heard City | Mike Vitacco
Heard City | Mike Vitacco
