LEGOLAND — The LEGO Movie 4D: A New Adventure
To kick off the launch of THE LEGO MOVIE 4D: A New Adventure, the campaign introduced the attraction’s new villain, Risky Business, through a pair of radio spots voiced by Patton Oswalt—establishing the character before the experience opened and building anticipation beyond the park.
Production oversight guided audio production and rollout to ensure a clear, energetic launch across touchpoints.
Partners:
Heard City | Mike Vitacco
Heard City | Mike Vitacco
