QUEST TO LEGOLAND
A GPS reinvented for kids that starts the LEGOLAND adventure the moment families leave home by transforming the drive into a LEGO-themed ride. In Quest to LEGOLAND, as kids travel to the LEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes.
I produced and directed the promotional trailer.
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Cannes Lions: 3 Silver, 2 Bronze, 8 Shortlisted | D&AD: Wood Pencil | ADC: Silver, 2 Merit | Ciclope: Gold | El Ojo de Iberoamérica: Gold, 2 Silver | LIA: Silver, 3 Finalists | Clio: Bronze | Webby: Webby Winner, 2 People’s Voice | One Show: 5 Merit | Jay Chiat: Silver | FWA of the Day | Communication Arts: Annual 58
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