LEGOLAND — Quest to LEGOLAND
Quest to LEGOLAND reimagined the drive to the park as part of the experience, transforming navigation into a LEGO-themed adventure the moment families left home. Built as a GPS-driven mobile experience, kids followed LEGO Minifigures along real-time routes, unlocking missions, trivia, and discoveries tied to the world outside their windows.
The broader experience was overseen at the department level, with hands-on producing and directing of the launch trailer.
Partners:
Monks | Google Zoo
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