PHOTOS FOR FOOD
What if sharing a food photo shared actual food with those who need it most? That's the exact question that led to Feedie — a platform for The Lunchbox Fund that turns sharing food photos into actually sharing food with disadvantaged children in South Africa. Feedie is unique in that it is a new business model for both the charity and the participating restaurants. The restaurants receive advertising via social (and their contribution is tax deductible) and The Lunchbox Fund receives a steady revenue stream year after year.
• 4 million Facebook and Twitter impressions
• 628 million media impressions
• 12 million meals shared
Mobile | Digital | Social
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