PHOTOS FOR FOOD What if sharing a food photo shared actual food with those who need it most? That's the exact question that led to Feedie—a platform for The Lunchbox Fund that turns sharing food photos into sharing food with disadvantaged children in South Africa. Feedie introduces a groundbreaking business model that benefits both the charity and participating restaurants. Restaurants gain social media exposure, while The Lunchbox Fund secures a consistent, long-term revenue stream. As the Feedie platform scales, its impact grows—bringing more restaurants and users into the fold, feeding even more children in need. • 14 million social media impressions • 618 million media impressions • Over 12 million meals donated Channels: Mobile | Digital | Social Media: Vogue September Issue | Mashable | Huffington Post | TIME | Elle | Ad Age | Spotify | Bloomberg | ABC World News | Google Creative Sandbox Awards: FWA | Telly Awards | Webby Awards: Honoree Production: Monks