Feedie — Photos for Food
What began as a simple question—what if sharing a food photo could share real food with those who need it—became Feedie, a platform created for The Lunchbox Fund that turned everyday social behavior into tangible impact. By connecting restaurants, users, and charity through a single action, the work reframed food photography as a mechanism for giving.
Feedie introduced a sustainable model that benefited both restaurants and the charity—driving visibility for participating partners while creating a scalable, long-term revenue stream to support children in South Africa. As the platform grew, participation expanded and impact scaled through everyday use.
Production oversight guided platform development, partnerships, and content delivery to ensure the system scaled with clarity and purpose.
Partners:
Monks
Monks
