PHOTOS FOR FOOD What if sharing a food photo shared actual food with those who need it most? That's the exact question that led to Feedie — a platform for The Lunchbox Fund that turns sharing food photos into actually sharing food with disadvantaged children in South Africa. Feedie is unique in that it is a new business model for both the charity and the participating restaurants. The restaurants receive advertising via social (and their contribution is tax deductible) and The Lunchbox Fund receives a steady revenue stream year after year. • 14 million social media impressions • 618 million media impressions • 12 million meals shared Channels: Mobile | Digital | Social Media: Vogue September Issue | Mashable | Huffington Post | TIME | Elle | Ad Age | Spotify | Bloomberg | ABC World News | Google Creative Sandbox Awards: FWA of the Day | Telly | Webby: Honoree Production: MediaMonks