PHOTOS FOR FOOD What if sharing a food photo shared actual food with those who need it most? That's the exact question that led to Feedie—a platform for The Lunchbox Fund that turns sharing food photos into sharing food with disadvantaged children in South Africa. Feedie is unique because it's a new business model for the charity and participating restaurants. The restaurants receive advertising via social (and their contribution is tax-deductible), and The Lunchbox Fund gets a steady revenue stream year after year. What's more, the scalability of the Feedie platform means that as more people and restaurants join, the impact grows, and more children can be fed. • 14 million social media impressions • 618 million media impressions • Over 12 million meals donated Channels: Mobile | Digital | Social Media: Vogue September Issue | Mashable | Huffington Post | TIME | Elle | Ad Age | Spotify | Bloomberg | ABC World News | Google Creative Sandbox Awards: FWA | Telly | Webby: Honoree Production: Monks