Miami Tourism — Found in Miami
To move beyond familiar stereotypes, Miami Tourism reframed the city through its neighborhoods, culture, and everyday energy—inviting visitors to experience Miami more deeply and stay longer. The work positioned the city as a place defined by discovery, not just landmarks.
Alongside campaign creative, a flexible asset library captured hidden gems, local texture, and authentic moments across the city—creating a system that could evolve while remaining rooted in a distinctly local point of view.
Production oversight aligned campaign creative and asset development to support a cohesive, discovery-driven narrative.
Partner:
The Blur Office
The Blur Office
