MOTO 21 IN 1 92% of smartphone owners use their phone as their primary camera. To prove that the 21 megapixel Moto X had the best smartphone camera, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot using only the Moto X. Then, we created a deeper experience with interconnected films across the Instagram grid. 21 Megapixels | 21 Moments | 1 Shot Channels: Experiential | Digital | Social Media: Adweek | Photo District News | Best Ads: Best Experiential Awards: Cannes Lions: 2 Shortlisted | Project Isaac: Gold | Facebook: North America Regional Winner | Webby: Nominee Photographer: Ryan Schude Production: Black Watch Productions | Timber & Frame

Final Photo

Instagram Grid
We flipped the Instagram UI into a horizontal grid. Every square is a video and part of an interconnected Coney Island story.
A Selection of Instagram Videos
Jeff Soto | Zoltar | The Warriors | Boy Meets Girl | Girl Meets Boy | Girl and Surfer | Love Story | King Neptune | Humza Deas

Case Study 

Documentary
We created a short documentary that followed famed photographer Ryan Schude as he attempted to take the most challenging photo of his career with only a smartphone camera.
1-844-4-ZOLTAR
We filled the experience with Easter eggs, one of which allowed fans to call upon a Coney Island classic: "The Wise and Powerful Zoltar."
Artist: Jeff Soto
Artist: Jeff Soto
Humza Deas (Influencer)
Humza Deas (Influencer)
Momo (Influencer)
Momo (Influencer)
Terry Michos (Actor, The Warriors) & Joey Chestnut (Nathan's Hot Dog Eating Champion)
Terry Michos (Actor, The Warriors) & Joey Chestnut (Nathan's Hot Dog Eating Champion)
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