MOTO 21 IN 1
92% of smartphone owners use their phone as their primary camera.
To prove that the 21 megapixel Moto X had the best smartphone camera, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot using only the Moto X.
Then we created a deeper experience with interconnected films across the Instagram grid.
21 Megapixels | 21 Moments | 1 Shot
Experiential | Digital | Social
Adweek | Photo District News | Best Ads: Best Experiential
Cannes Lions: 2 Shortlisted | Project Isaac: Gold | Facebook: North America Regional Winner | Webby: Nominee
Black Watch Productions | Timber & Frame
We flipped the Instagram UI into a horizontal grid. Every square is a video and part of an interconnected Coney Island story.
A Selection of Instagram Videos
Jeff Soto | Zoltar | The Warriors | Boy Meets Girl | Girl Meets Boy | Girl and Surfer | Love Story | King Neptune | Humza Deas
We created a short documentary that followed famed photographer Ryan Schude as he attempted to take the most challenging photo of his career with only a smartphone camera.
Artist: Jeff Soto
Humza Deas (Influencer)
Terry Michos (Actor, The Warriors) & Joey Chestnut (Nathan's Hot Dog Eating Champion)