MOTO REISSUED Although Motorola was a mobile phone pioneer, it struggled with the perception that it was no longer relevant. To change this impression, we partnered with Futura, the godfather of graffiti, and created 30 limited-edition phones to be sold precisely where people thought the brand belonged—a Chinatown second-hand electronic store. The location was disclosed via a single text message from Stefan’s Head, an underground curator of wondrous things. Channels: Experiential | Digital | Social Media: HYPEBEAST | Mashable | Endgadget | The Verge | Digit | Best Ads: Best Experiential Production: Timber & Frame | Black Watch Productions