Motorola — Reissued
Once a mobile pioneer, Motorola faced the perception that it was no longer relevant. To confront that idea head-on, Motorola collaborated with graffiti pioneer Futura, whose foundational influence shaped street culture and was gaining renewed cultural interest—mirroring the brand’s cultural reappraisal.
The partnership centered on a limited-edition device released outside traditional retail, sold from a second-hand electronics shop in Chinatown—a location synonymous with old, forgotten tech. The choice reframed both brand and product through context rather than campaign.
The location was revealed through a single text message from Stefan’s Head, an underground curator of rare and unexpected things.
Production oversight and hands-on execution delivered a deliberately non-traditional product release, aligning cultural intent, distribution, and partner coordination around a moment designed to feel discovered—not advertised.
Partners:
Timber & Frame | Black Watch Productions
Timber & Frame | Black Watch Productions
