Although Motorola was a mobile phone pioneer, it was suffering from the perception that it was no longer relevant.
To change this impression, we partnered with Futura, the godfather of graffiti, and created 30 limited edition phones to be sold precisely where people thought the brand belonged – a Chinatown second-hand electronic store.
The location was disclosed via a single text message from Stefan’s Head, an underground curator of wondrous things.
Experiential | Digital | Social
HYPEBEAST | Mashable | Endgadget | The Verge | Digit | Best Ads: Best Experiential
Timber & Frame | Black Watch Productions