Motorola — Reissued
Once a mobile pioneer, Motorola faced the perception that it no longer belonged in the present. To challenge that idea, a limited run of reissued phones was created in collaboration with graffiti legend Futura—released not through traditional retail, but from a second-hand electronics shop in Chinatown.
The location was revealed through a single text message from Stefan’s Head, an underground curator of rare and unexpected finds.
I led the execution, combining hands-on involvement with production oversight to execute a non-traditional product release across partners.
Partners:
Timber & Frame | Black Watch Productions
Timber & Frame | Black Watch Productions
