When your screen shatters, you’re not the only one in a world of pain — the world inside your phone hurts too.
To launch the DROID Turbo 2 with the world’s first shatterproof screen, we took the emoji characters people know and love and activated a listen-and-respond campaign where the emojis told people just what happens to their world when phones are shattered.
Each personalized animation was brought to life using real-time 3D puppeteering and was written, voiced, edited, animated, and sent back as a response in just under an hour.
• Organic engagement was more than 2X the historical brand average
• Paid engagement was over 4X historical brand average
• 100% positive sentiment amongst those interacting with our posts
• 17% increase in DROID Turbo 2 mentions – the highest since launch
Digital | Social
Adweek | Best Ads
One Show: Shortlist
Passion Pictures | Kyra & Constantin