#SHATTEREDSTORIES When your screen shatters, you’re not the only one in pain—the world inside your phone hurts, too. To launch the DROID Turbo 2 with the world’s first shatterproof screen, we took the emoji characters people know and love and activated a listen-and-respond campaign where the emojis told people what happens to their world when phones are shattered. Each personalized animation was brought to life using real-time 3D puppeteering and was written, voiced, edited, animated, and sent back as a response in just under an hour. • Organic engagement was more than 2X the historical brand average • Paid engagement was over 4X historical brand average • 100% positive sentiment amongst those interacting with our posts • 17% increase in DROID Turbo 2 mentions – the highest since launch Channels: Digital | Social Media: Adweek | Best Ads Awards: One Show: Shortlist Production: Passion Pictures | Kyra & Constantin