When your screen shatters, you’re not the only one in a world of pain — the world inside your phone hurts too.
To launch the DROID Turbo 2 with the world’s first shatterproof screen, we took the emoji characters people know and love and showed just what happens to them when a phone screen shatters.
Digital | Social
Adweek | AdForum | Best Ads
One Show: Shortlist
Passion Pictures | Kyra & Constantin