Marvel Comic
RECLAIMING THE ORIGINAL POPSICLE BRAND The Original Brand Popsicle has been the go-to frozen ice treat for decades. But the brand's success meant that plenty of other frozen ice treats used the trusted brand name as a generic term to refer to their products. We reclaimed Popsicle's yellow box and trademark vibrant color palette and proceeded to make the brand cool and engaging for kids again. Introducing the Kid Around Crew — Ace Cherry, Mandy Orange, and Popsicle Pete — who became the stars of music videos, online contests, and even their own Marvel comic book. Channels: Digital | Social | Print | OOH Media: Adweek Music: The Dirty Sock Funtime Band Production: Story Films | Marvel