RECLAIMING THE ORIGINAL POPSICLE BRAND
The Original Brand Popsicle has been the go-to frozen ice treat for decades. But the brand’s success meant that plenty of other frozen ice treats were using the trusted brand name as a generic term to refer to their own products.
We reclaimed Popsicle's yellow box and trademark vibrant color palette, and proceeded to make the brand cool and engaging for kids again.
Introducing the Kid Around Crew — Ace Cherry, Mandy Orange, and Popsicle Pete — who went on to star in music videos, online contests, and in their very own Marvel comic book.
Digital | Social | OOH
The Dirty Sock Funtime Band
Story Films | Marvel