EVERY. SIMPSONS. EVER. GUINNESS WORLD RECORDS. How do you turn a 12-day The Simpsons broadcast marathon into a social media phenomenon? By live-tweeting the entire event, of course. To unite fans during the #EverySimpsonsEver event on FXX, we recreated the Simpsons’ living room, stocked it with Duff beer, Krusty memorabilia, and an obsessed crew of creative content makers, live-tweeting 24/7 for 12 straight days. Channels: Digital | Social