Nickelodeon — TMNT: The Battle for Comic-Con
To launch the CG-animated Teenage Mutant Ninja Turtles series, Nickelodeon created an immersive, city-wide experience that turned Comic-Con into a live battleground. Turtles vs. Foot invited fans to choose a side—fighting alongside the Turtles or joining the Foot Clan—and participate in missions that blurred the line between story and reality.
Wild postings, guerrilla chalk art, and outdoor video projections guided fans across the city to a mobile experience, where real-time rewards—including personalized phone calls from Splinter or Shredder—extended the narrative beyond the convention floor.
I oversaw production and experiential execution, coordinating large-scale physical activations and mobile storytelling to ensure a cohesive, participatory launch.
Partners:
Trailer Park
Trailer Park
