THE BATTLE FOR COMIC-CON To celebrate the launch of the CG-animated Teenage Mutant Ninja Turtles series, Nickelodeon launched an immersive, experiential campaign at Comic-Con. "Turtles vs. Foot" recruited fans to fight for good alongside the Turtles or join the forces of evil with the Foot Clan. Throughout the city, wild postings, guerrilla chalk art, and outdoor video projections guided fans to a mobile website, where they could choose a side and participate in missions to earn real-time rewards—including a personalized phone call from either Splinter or Shredder. • 280,000 mobile visits in three days • 30,000 missions completed in three days • 1.3 million Facebook impressions in three days Channels: Experiential | Mobile | Digital | Social Production: Trailer Park