FOUND IN MIAMI To drive visitor engagement and extend the average length of stay, the Greater Miami Convention and Visitors Bureau launched an integrated campaign to reframe the city’s image beyond its iconic beaches and nightlife. In addition to campaign creative, the initiative included the development of a robust asset library capturing the cultural richness, hidden gems, and everyday energy of Miami’s neighborhoods—inviting travelers to experience a more authentic side of the city. Channels: Digital | Social | Print | OOH Photographer: Mauricio Candela Production: The Blur Office