THE WALMART TOY LAB Declared “The Best Thing Walmart Has Done All Year” by Forbes, this interactive film lets children explore a factory where all the year’s coolest toys are tested for fun-ness. With a nearly endless amount of choices, kids are in control and can share their favorites with Santa. • 13.5 minutes spent interacting per engagement • 2.4 million minutes (that’s over 4 1/2 years) spent interacting in the first four weeks Channels: Digital | Social Media: Forbes | Digiday | Campaign US | The Ellen DeGeneres Show Awards: Telly | Digiday: 2 Finalists Production: Eko | Particle3 | Ira Rosensweig VFX Production: The-Artery