Walmart — Toy Lab
Walmart’s Toy Lab reimagined holiday product discovery as an interactive, choose-your-own-adventure film, letting kids explore a virtual testing factory where the year’s most anticipated toys were put to the test. Built around choice and exploration, the experience served custom content based on each decision—putting control in the hands of the audience.
Production strategy and execution aligned creative, technical, and delivery teams from concept through launch.
• 13.5 minutes average interaction per engagement
• 2.4 million minutes spent interacting in the first four weeks
• 2.4 million minutes spent interacting in the first four weeks
Partners:
Eko | Particle3 | Ira Rosensweig | The-Artery
Eko | Particle3 | Ira Rosensweig | The-Artery
